Home Reviews Matomo Analytics: Free Self-Hosted WordPress Analytics

Matomo Analytics: Free Self-Hosted WordPress Analytics

Site visitors is the lifeblood of a worthwhile web page. With out website guests, you might have a good-for-nothing web page, no matter how good your provide or product is. And it’s not merely any website guests, nonetheless the right of website guests. In several phrases, you need targeted website guests to develop your web page due to this fact enterprise.

However to drive targeted website guests, you need to understand your clients. And to understand your clients, you need an analytics decision. Often, we primarily run to Google Analytics on account of – crowd mentality.

However is Google Analytics the best analytics platform available on the market? Not basically, significantly as a result of it’s a third-party service that you simply haven’t any administration over. Plus, it could be a bit arduous to configure for newcomers and professionals alike. And never too way back, they started hiding some key phrases.

Enter Matomo Analytics and points start attempting up for WordPress clients all through the board. Matomo Analytics is a free analytics plugin that you just arrange in your self-hosted WordPress web page.

Meaning you private your total analytics info, and nobody will conceal key phrases from you. Establishing all the factor is super-duper cozy; you’ll be up and working in minutes.

For the power particular person, Matomo Analytics offers you quite a lot of premium add-ons, so that you’ll be capable to larger understand your clients. Now, you don’t should rely upon third-party analytics firms, e.g. Google Analytics, to understand your web visitors.

In proper this second’s Matomo Analytics analysis, we do the usual stuff we do in all the other opinions. We cowl what we’re working with (Matomo Analytics), the choices (there’s a ton), and finally arrange the plugin (usually, the pleasurable half). I hope you’ll have time.

What’s Matomo Analytics?

matomo wordpress analytics plugin

Matomo Analytics is a free WordPress plugin that allows you to monitor your web page website guests shortly. In accordance with the builders, Matomo Analytics is “…the #1 used Google Analytics varied that gives a robust differ of choices, security and protects the privateness of your clients.”

It is a wonderful WordPress analytics decision that gives you full administration over your analytics info. “By web internet hosting web analytics in your servers, there’s no third-parties taking possession, no on-selling of information, and no-one attempting in.”

That’s good, correct?

That’s not all, Matomo Analytics is simple to configure (not like Google Analytics) and comes with a beautiful suite of choices. With a time-saving particular person interface, you’ll larger understand your visitors and uncover methods to boost your web page in a short time.

The foremost plugin is free to acquire and use, nonetheless the builders offer you a variety of premium add-ons that attain an already extremely efficient analytics plugin. Matomo Analytics is an applicable analytics platform for all kinds of WordPress internet sites, from eCommerce to non-public blogs and enterprise internet sites to social networks, amongst others.

Now that what we’re working with enable us to cowl among the many choices Matomo Analytics offers.

Matomo Analytics Options

matomo analytics features

Matomo Analytics is packed to the brim with all the choices you need to monitor your website guests, understand your prospects’ needs, and improve your web page accordingly. Over 1 million internet sites rely upon the Matomo Analytics platform to look at website guests, which means you’re in safe arms.

As soon as you set in Matomo Analytics, anticipate choices akin to:

  • Ecommerce analytics – You possibly can merely understand your prospects’ shopping for behaviors with the intention to boost your product sales and earnings efficiently. You possibly can shortly inform normal locations, channels that work biggest, models utilized by clients, how engaged prospects are, and rather more. Simply view full earnings, the number of orders, conversion charge, advertising and marketing marketing campaign key phrases, abandoned carts, and loads further.
  • Marketing campaign monitoring – Simply monitor the outcomes of your campaigns because you’ll be capable to shortly create trackable URLs due to the Matomo Analytics URL Builder instrument. The URLs embody parameters that are useful for eCommerce and goal conversions. Now you’ll be capable to immediately inform which acquisition methodology is bringing you basically probably the most website guests. Is it Google AdWords? Fb? Electronic mail promoting and advertising and marketing? Matomo Analytics has the options.
  • Customer profiles – Matomo Analytics offers you a Guests tab that gives you an extreme quantity of particulars about your visitors. You possibly can decide your goal market and extreme performing areas in your enterprise the place you’ll be capable to maximize on altering your prospects. Matomo Analytics means that you would be able to view the lifetime journey of each buyer. Additionally, you’ll be capable to see the actions clients full when in your web page.
  • Tag supervisor – The plugin comes with a robust tag supervisor which means that you would be able to deploy quite a few monitoring codes with relative ease. Because of the Matomo centralized platform, you’ll be capable to add tags with out together with code on to your web page.

There’s further…

  • Intuitive dashboard – Utilizing Matomo Analytics is a breeze, due to intuitive dashboards that offer you an entire lot of information at a glance. You possibly can shortly uncover deep insights into how clients are taking part together with your enterprise.
  • Segmentation – Matomo Analytics makes it extraordinarily easy to interrupt your large audiences into smaller groups for laser-sharp concentrating on.
  • Actual-time website guests research – Matomo Analytics reveals you who’s in your web page in real-time. The perform is remarkably useful you most likely have time-sensitive offers and want to hint your website guests in real-time. In case you’re rolling out a model new product or perform, you’ll be capable to shortly inform how clients are receiving the knowledge.
  • Intensive geolocation research – You possibly can shortly pinpoint the place your visitors are due to detailed research that come full with maps. You possibly can see normal continents, worldwide places, cities, areas, browser language, and net suppliers with a single click on on.

Different choices embody:

  • Import/Export choices – Matomo Analytics offers you the prospect to import your Google Analytics research. Additional, you’ll be capable to export your Matomo Analytics research with a single click on on.
  • Report comparisons
  • Help for WP REST API and completely different APIs
  • Simply embody explicit particular person roles, visitors and pages from being tracked
  • Grant colleagues entry to your research
  • Help for WP Multisite

Paid choices:

  • Heatmaps and session recordings
  • Type analytics
  • Media analytics
  • Funnels
  • search engine marketing choices
  • Customized reporting
  • Cohorts
  • Person motion

The above is just a tiny sample of the choices, Matomo Analytics comes with tons of of various choices we’d need an entire weblog put as much as cowl all.

With the choices out of the way in which during which, enable us to arrange Matomo Analytics.

The best way to Set up Matomo Analytics in WordPress

Putting in and configuring Matomo Analytics is as easy as A, B, C. It’s strategy less complicated than configuring Google Analytics. However sooner than one thing, Matomo Analytics has a few minimal system requirements to run simply:

  • PHP Reminiscence Restrict = 128Mb, 256Mb actually helpful
  • PHP 7.2 and above
  • If you might have a extreme website guests web page or run many internet sites with WordPress multisite, the builders counsel Matomo On-Premise or Matomo Cloud and the WP-Matomo plugin as an alternative

That out of the way in which during which, enable us to arrange Matomo Analytics. It’s a free plugin accessible at WordPress.org, so it’s going to be easy.

Navigate to Plugins > Add New:

how to install new wordpress plugin

Subsequent, enter “Matomo Analytics” inside the important thing phrase search area, and as quickly as you uncover the plugin, hit the Set up Now button, as confirmed beneath.

installing matomo analytics plugin

After that, activate the plugin:

activating matomo analytics wordpress plugin

Enabling the plugin offers a Matomo Analytics merchandise to your WordPress admin dashboard. Subsequent, go to Matomo Analytics > Get Began, as we highlight beneath.

matomo analytics wordpress plugin

On the Get Began show, you get an entire lot of information. Subsequent, click on on the Allow monitoring now button, as confirmed beneath.

matomo analytics

As seen inside the above net web page, you’ll be capable to add the [matomo_opt_out] shortcode to your privateness protection net web page so that clients can opt-out of monitoring.

Aside from that, you’ll be capable to choose certainly not to point the Get Began net web page anymore, and be taught further about Matomo Analytics. On the equivalent net web page, you’ll be capable to merely uncover help by means of particular person guides, boards, quite a few premium help plans and further.

Let’s switch on.

After clicking the Allow monitoring now button, Matomo Analytics is ready to go. Now enable us to cowl among the many selections accessible.

I went ahead and despatched some simulated website guests to my check out web page using a bot, , merely to check if the plugin works as marketed, and guess what? It really works! It recorded every bot website guests and my conditions as soon as I accessed the sample web page. Right here’s the screenshot:

matomo analytics

To entry the above net web page, navigate to Matomo Analytics > Reporting, as confirmed beneath.

matomo analytics reporting

To entry the Matomo Analytics Tag Supervisor (with the intention so as to add third-party monitoring codes), navigate to Mamoto Analytics > Tag Supervisor, as we highlight beneath.

matomo analytics tag manager

Doing so leads you to the subsequent net web page:

matomo analytics tag manager

On the above net web page, you’ll be capable to create a tag as we did in a earlier article. The method stays the equivalent.

To entry your Matomo Analytics settings, navigate to Matomo Analytics > Settings, as we component beneath.

matomo analytics settings

Matomo Analytics Free & Premium Add-Ons

Matomo Market means that you would be able to arrange a ton of free and premium add-ons, so that you’ll be capable to take your Matomo to the next diploma:

matomo analytics marketplace

To arrange Matomo add-ons inside your WordPress admin, you must first arrange the Matomo Market for WordPress plugin.

How? Navigate to Matomo Analytics > Market, and click on on the Obtain Matomo Market for WordPress button as confirmed beneath.

matomo marketplace for wordpress

Save the Matomo Market plugin to your laptop computer.

Subsequent, navigate to Plugins > Add New:

how to install new wordpress plugin

Subsequent, click on on the Add Plugin, choose the Matomo Market plugin you downloaded, and hit the Set up Now button:

installing matomo marketplace

After that, click on on to activate Matomo Market. As soon as the Matomo Market for WordPress plugin is vigorous, you’re capable of rock the celebration. Let’s start with free plugins.

Putting in Free Matomo Analytics Add-Ons

Putting in free Matomo Analytics add-ons is easy. Navigate to Matomo Analytics > Market and click on on the Set up Plugins tab:

installing free matomo add-ons

Merely hit the Set up hyperlink subsequent to the respective plugin (see image above). Matomo Analytics offers an entire of 66 free add-ons on the time of writing.

Putting in Matomo Analytics Premium Add-Ons

To arrange premium add-ons, you must first activate your Matomo Analytics license. First login to your Matomo Analytics account, and click on on Downloads:

matomo analytics account

Scroll to the underside of the show, and choose Click on to point your license hyperlink:

matomo analytics license

Keep in mind to repeat your license key since we would like it for the next half.

Go once more to your WordPress admin dashboard. Navigate to Matomo Analytics > Market, and click on on the Subscriptions tab. After that, paste your license and click on on the Save License Key button:

matomo license activation

After activating the license effectively, Matomo Analytics will redirect you to the Set up Plugins tab, the place you’ll uncover every free and premium add-ons.

Subsequent, merely hit the Set up hyperlink beneath the premium add-on you’d prefer to put in. At this sitting, Matomo offers 9 premium add-ons.

I went ahead and tried the premium add-ons. Under, uncover transient descriptions of what each premium add-on does.


Supply: Cohorts: Matomo

You on a regular basis want visitors to return once more to your web page for further of your superior content material materials and merchandise. Extra importantly, you want your visitors to remain spherical, on account of the longer they do that, the additional impression you might have and the additional cash you’ll make.

The Matomo Analytics Cohorts add-on enables you to monitor your buyer retention efforts over time, so that you’ll be capable to keep them engaged and coming once more for further. It means that you would be able to see how your web visitors behave on and after their acquisition date. In several phrases, Cohorts enables you to:

  • See how prolonged new visitors stick spherical sooner than exiting your web page.
  • View explicit time intervals the place engagement drops
  • Perceive why some visitors to your estore don’t purchase even after visiting many situations
  • Decide your app utilization, and
  • Typically, monitor your retention efforts

Customized Studies

custom reports

You’ve got enterprise needs and targets, which is you’re monitoring your website guests. We started by saying the right website guests is the lifeblood of any web page, and to pinpoint your goal market, it’s essential to get actionable insights and metrics. With the right knowledge, you’ll be capable to take away friction inside the searching for course of by fine-tuning your app or web page.

Now, Matomo Analytics is a sturdy instrument offering you a unbelievable set of regular research. Nonetheless, as with all completely different instrument, you might miss some crucial knowledge. Within the earlier, you each wanted to forego the information, or create spreadsheets manually, which is time-consuming and liable to errors.

However Matomo is altering all that with Customized Studies, a premium add-on which means that you would be able to extract as loads knowledge as you need out of your website guests. You’ve got over 200 fully completely different metrics to get exactly the insights you need. Sure, 200, plus you’ll be capable to customise your research extensively with visualizations and filters.

Type Analytics

form analytics

I assume my money you might have not lower than one kind someplace in your web page or web software program. Types can differ from comment sorts, order sorts, e-newsletter subscription, contact sorts, lease pages, and so forth. And why are sorts mandatory as soon as extra? Sure, that’s correct, it’s an important degree of contact collectively together with your visitors and potential prospects.

Now, wouldn’t that you must have a higher picture of how prospects and readers are interacting collectively together with your sorts? Consider what you’ll be capable to acquire with all that info. You’d know your purchaser’s ache elements and the way in which they work collectively collectively together with your on-line sorts. You might even monitor kind conversions and do somewhat extra. All due to Types Analytics.



Say you want the prospect to get to your homepage, click on on a “Contact Us” button, fill out your contact kind and hit the ship button. After that, you might have to redirect the prospect to a thanks net web page, weblog or regardless of. Each movement the prospect takes to contact you is part of a funnel.

To do enterprise with you, you need your visitors to look at a pre-defined “route” in your web page or app. It’s your job to direct the visitors from the aim of entry to the target. And to profit from this “route,” you must completely understand how visitors are shifting down your funnel.

Right here’s an unimaginable Matomo video that particulars how a funnel works:

Take pleasure in 🙂

Heatmap & Session Recording

Supply: Click on Heatmap: Matomo

Matomo Analytics is the current that certainly not stops giving. With the Heatmap & Session Recording premium add-on, you’ll be capable to “…actually understand your visitors by seeing the place they click on on, hover and scroll.” It’s like eye monitoring nonetheless cheaper and less complicated to place in.

Heatmaps current you the place web visitors clicked, how far they scrolled, and the place they moved the mouse. All this info helps to know whether or not or not your content material materials is taking part and decide the place clients pay attention.

Session Recordings, then once more, means that you would be able to doc scrolls, mouse actions, clicks, kind interactions, and lots of others. Afterward, you replay the video to see what visitors do in your web page. How sweet?

Media Analytics

matomo media analytics

Video utilization has grown tremendously with further entrepreneurs searching for to boost website guests, net web page views, conversions and in the long run product sales. The same goes for audio akin to podcasts, audiobooks, and so forth. And multimedia goes nowhere.

However have you ever learnt how your viewers watches your films? How do they be all ears to audio? Are you able to clearly make the connection between media utilization and completely different website guests metrics? Who watches your films? For the way prolonged? These are merely among the many questions that the Media Analytics add-on enables you to reply.

Multi-Channel Conversion Attribution

multi-channel attribution

For a web page or app, website guests can come from many alternative sources. Maybe you drive website guests from Google Advertisements, Fb Advertisements, pure search, and social referrals. How have you ever learnt which provide of website guests brings basically probably the most outcomes with regards to conversions, amongst completely different metrics?

It’s important the place to direct your promoting and advertising and marketing worth vary. If organic-search brings you top quality website guests, you’re larger off redirecting sources to what’s working, say, search engine marketing. Now you don’t ought to marvel, which provide of website guests is altering biggest. You’ve got Matomo Multi-Channel Conversion Attribution at your beck and might.

Search Engine Key phrases Efficiency

search engine keywords performance

A key phrase – the holy grail of search engine website guests. What wouldn’t you do to place your arms on all the key phrases your prospects use in Google and Bing, amongst others? If your key phrases, you’ll be capable to create highly-targeted and associated content material materials and provides that work like magic. It has been achieved many situations sooner than, and you’ll be able to do it too.

The Search Engine Key phrases Efficiency add-on reveals you all the key phrases your prospects use. You possibly can view normal serps like google, textual content material key phrases, combined key phrases, image key phrases, and video key phrases. The add-on means that you would be able to view the needs of your goal market in a single place.

Customers Movement

matomo analytics users flow

And closing nonetheless not least, now we’ve got the Customers Movement premium add-on. The add-on is a visual illustration of the paths clients take via your web page or app. Customers Movement means that you would be able to shortly resolve the purchasers’ needs because you’ll be capable to see how clients are navigating your web page.

At a glance, you’ll be capable to see the place clients exit and completely different components that’s maybe harming your conversion expenses. The research you pay money for from Customers Movement may aid you tremendously as you optimize your web page, app or product. The add-on means that you would be able to fastidiously have a look at website guests that went via a specific net web page.

And that’s it. What now?

On the Matomo Analytics menu, you might have the Diagnostics and About pages, which we needn’t cowl. Matomo Analytics plugin is simple to configure and use.

Putting in Matomo Analytics on WordPress web sites is awfully easy (and doesn’t include enhancing your theme recordsdata), to not level out the plugin itself integrates with higher than 100 of your favorite devices.

I’ve a way you obtained’t miss Google Analytics on account of Matomo Analytics offers further choices and a further streamlined strategy of accessing website guests info that you just moreover get to keep up.

How do you monitor website guests in your WordPress web page? What do it’s necessary to say regarding the Matomo Analytics WordPress plugin? Have you ever used it sooner than? Did we go away one factor out? In case you’re placing in and trying the plugin now, what are your views?

Please inform us inside the suggestions.