Home Reviews MailerLite vs ConvertKit: A Hands-On Comparison (2021)

MailerLite vs ConvertKit: A Hands-On Comparison (2021)

When you’re studying this, there’s a great likelihood you’re attempting to spice up these all-important gross sales. There are every kind of how to catch your viewers’s consideration. E-mail advertising stays probably the most dependable strategies of attaining exactly that.

If you wish to get began with e-mail advertising, step one is selecting a reliable e-mail service supplier. So, on this evaluate, I’m introducing you to MailerLite and ConvertKit — two well-renowned and well-respected names within the e-mail software program trade.

Hopefully, by the top of this comparability, you’ll have an in-depth understanding of what they provide and which (if both) platform most accurately fits your wants. 

Let’s get began!

What Is MailerLite

MailerLite is an e-mail advertising software utilized by over a million clients to arrange e-mail campaigns. 

Regardless of its identify, MailerLite’s options aren’t a ‘lite’ model of something. The software program offers every thing that you must develop your e-mail record and consider your campaigns. It boasts superior segmentation, A/B testing, and e-mail advertising automation. 

Its reference to ‘lite’ is a hat tilt to the very fact MailerLite takes these difficult options and makes them clear and intuitive, so even novices can profit.

MailerLite homepage

What Is ConvertKit

ConvertKit, as its identify suggests, is all about conversions and connecting together with your viewers sooner. It helps you discover clients, flip them into followers, and earn a dwelling as a content material creator.

Its main viewers is creatives and influencers wanting to have interaction their following in a much bigger and higher approach. ConvertKit loves to inform the tales of the shoppers they’ve empowered, resembling journey bloggers, muralists, and even homesteader goat farmers!

With ample instruments, together with touchdown web page creation, subscription varieties, and e-mail advertising automation, you need to use ConvertKit to show your side-hustle right into a fully-fledged profession.

ConvertKit homepage

MailerLite vs ConvertKit: Signal-Up Course of

That’s sufficient preamble; let’s get right down to the nitty-gritty of what MailerLite and ConvertKit have to supply.

Right here’s what you’ll be able to anticipate while you join with these platforms.


Not like ConvertKit, MailerLite doesn’t supply a free trial. Nevertheless, they’ve a free-forever plan, the place the array and high quality of options are nothing in need of spectacular!

There are three steps to signing as much as MailerLite: 

  1. Full your profile (your identify and e-mail handle).
  2. Enter your organization particulars. MailerLite will request your enterprise identify and a brief description of what you do. You’ll additionally want a enterprise handle for anti-spam compliance and a hyperlink to a web site representing your enterprise.
  3. Confirm your e-mail handle and area. 

Then, you’ll want to attend for MailerLite to evaluate your software. This shouldn’t take lengthy — and within the meantime, you’ll be able to nonetheless entry restricted features and e-mail as much as 500 contacts in your record. 

MailerLite sign-up process


ConvertKit’s sign-up course of is easy. You possibly can both select to go for a 14-day free trial or dive into the deep finish by subscribing to one among ConvertKit’s paid-for packages. You’ll want to offer your e-mail handle and provides some particulars about your enterprise (together with the web site platform you could presently be utilizing).

Alternatively, you’ll be able to request a demo, which the web site recommends, particularly when you have greater than 7,500 subscribers.

Each MailerLite and ConvertKit allow you to migrate your e-mail record manually without cost. This may be accomplished by way of a CSV, Excel, or textual content file. Nevertheless, ConvertKit takes care of this for you when you will have greater than 5,000 subscribers, however solely on its paid plans.

ConvertKit sign-up process

Signal-Up Course of – Winner: It’s a Tie!

MailerLite and ConvertKit’s sign-up processes are equally easy. Essentially the most important distinction is whether or not you favor a free trial or a free-forever plan, which comes right down to your private style.  

MailerLite vs ConvertKit: Ease of Use

When you’re itching to launch profitable e-mail advertising campaigns, the very last thing you need is a cluttered interface and poor usability to hinder your progress.

So, how simple are MailerLite and ConvertKit to make use of? Let’s have a look.


MailerLite’s mission is to maintain their suite of options gentle however highly effective, they usually maintain to that promise. The e-mail service supplier boasts a clear interface with every characteristic clearly labeled. Novices ought to discover the platform simple sufficient to navigate, evaluate experiences, and handle subscribers. 

The primary dashboard showcases useful information resembling month-to-month marketing campaign stats and subscriber progress. This makes it simple to evaluate crucial knowledge at a look. 

You should utilize MailerLite’s drag-and-drop editor for each emails and touchdown pages. That is as intuitive because it sounds. Simply choose the factor you wish to place on the web page, drag it wherever you need it positioned, and drop it. Easy, proper?

MailerLite ease of use


ConvertKit matches MailerLite’s usability. Its interface is in some methods much more easy, with fewer menus to select from. I’ll element how the e-mail editors differ later, as that is the place ConvertKit takes just a little extra to get used to. 

It doesn’t present many e-mail templates, so you need to do a lot of the design work your self. Anybody who understands HTML and CSS has a major benefit right here, as you’ll have a lot larger customization management.

The editor isn’t drag-and-drop, both. Whereas not troublesome, per se, it is likely to be just a little more durable to get began with.

ConvertKit ease of use

Ease of Use – Winner: MailerLite (Simply!)

Neither MailerLite nor ConvertKit is especially difficult to make use of. They each include clear interfaces and intuitive e-mail editors.

That stated, MailerLite is a bit more normal with its e-mail editor; its acquainted drag-and-drop interface is extra easy to get used to. It additionally comes with a larger number of pre-designed templates. For these causes, we in the end give the sting to MailerLite.

MailerLite vs ConvertKit: E-mail Templates and Editor

It’s time to take a more in-depth have a look at how ConvertKit and MailerLite examine the place e-mail templates and modifying are involved. E-mail design and customization are the cornerstones of profitable e-mail campaigns, so these platforms should supply what you’re on the lookout for on this division.

Let’s have a look.


As I’ve already hinted at, MailerLite’s e-mail editor boasts a drag-and-drop interface in addition to a rich-text editor. What’s extra, you’ll be able to customise your e-mail’s HTML markup if that’s your most popular method.

You should utilize numerous pre-built blocks to create your e-mail content material. Blocks embrace video, social media hyperlinks (Instagram, Fb, Twitter, and extra), and dynamic content material. The latter adjustments relying on the recipient and might encompass customized identify fields, pre-header textual content, and topic traces. It’s additionally potential to resolve which clients can view your dynamic content material block so as to ship the identical e-mail blast to all of your subscribers, and the block will robotically change to replicate the suitable content material for the person recipient. 

It’s easy to insert merchandise out of your retailer into your emails with out ever leaving the drag-and-drop builder. When you’ve built-in MailerLite together with your eCommerce platform, you’ll be able to search by means of your product catalog and add these to your emails as content material blocks.

The place templates are involved, MailerLite has extra to point out than ConvertKit. You possibly can browse their templates and filter your search by class — for instance, eCommerce, offers and provides, weblog and updates, occasions, images, and extra. There are almost 50 stunning templates to select from, so getting began with out a lot design data shouldn’t be any hassle!

You simply choose the template you just like the look of and customise it to replicate your model’s aesthetic. 

MailerLite email templates


ConvertKit offers customers with a clutter-free modifying expertise with inline styling choices. Right here, you’ll be able to add components simply by clicking on a “plus” button beside every line of textual content or content material. Like MailerLite, quite a lot of blocks can be found for populating your e-mail content material. These embrace photos, information, quotes, movies, hyperlinks, dividers, and personalizations such because the buyer’s identify and placement. You merely add these at every related line somewhat than drag and drop them.

Whilst you can place in content material blocks, you’ll be able to neither add in movies nor customise your textual content font and coloration. To shortly entry continuously used media resembling logos, you’ll be able to retailer them in your picture library. (In MailerLite, this characteristic is named the file supervisor and fulfills the same goal.) 

Each suppliers additionally combine with Unsplash so as to simply entry high-quality inventory pictures. 

Like MailerLite, ConvertKit lets you edit your e-mail’s HTML code. This offers an important diploma of customization flexibility. Due to ConvertKit’s light-weight HTML setup, you’ll be able to edit and create ConvertKit emails from contained in the workflow and automation builder. This implies you’ll be able to arrange complete e-mail campaigns with out ever switching interfaces.

At this level, it’s price noting ConvertKit’s editor isn’t fairly as intuitive as most drag-and-drop interfaces. As ConvertKit offers a distraction-free interface, you’ll be able to’t simply seize and insert components. As an alternative, you need to edit sections of your e-mail by clicking on a ‘plus’ image. From there, you’ll be able to resolve which components to insert and customise their styling resembling colours, field widths, and extra.

Sadly, ConvertKit actually falls flat the place e-mail templates are involved. They solely supply three fundamental, albeit customizable, HTML templates. With out quite a lot of pre-designed templates, nearly all of design accountability is right down to you. Whilst you can customise rather a lot utilizing HTML and CSS, this won’t be the quickest or most accessible possibility for novices.

ConvertKit email templates

E-mail Templates and Editors – Winner: MailerLite

MailerLite comes with loads of professional-looking and easy-to-customize pre-designed templates. By way of amount and high quality of the templates, MailerLite is head and shoulders above ConvertKit.

Whereas ConvertKit promotes its easy, distraction-free inline styling as a bonus, it may be tougher for customers to edit and create e-mail campaigns shortly. Sure, it can save you as many templates as you want, nevertheless it’s good to be given a big selection of designs to start out with. 

Due to its easy drag-and-drop e-mail editor and gorgeous e-mail templates, we hand over the victory to MailerLite on this one.

MailerLite vs ConvertKit: Segmentation

Segmentation permits you to break up your e-mail record into subsections so as to ship focused, related campaigns that attraction to subscribers.

So, how subtle are MailerLite and ConvertKit’s segmentation options? Let’s discover out.


MailerLite permits you to create viewers teams and robotically assign new subscribers to particular person teams primarily based on which subscription type they use. This is useful when you have a number of touchdown pages for solely totally different merchandise you wish to maintain separate and helps guarantee you’ll be able to keep watch over who’s occupied with what. 

You possibly can assign subscribers to a number of teams and create record segments utilizing MailerLite’s tagging system. You may as well section your record primarily based on e-mail engagement, like how lengthy a buyer has been inactive or how loyally they open your emails.

MailerLite segmentation


With ConvertKit, you begin working with a single record of subscribers that you just then prepare into teams utilizing tags and segments.

Not like MailerLite, ConverKit allows you to create customized tags on your subscribers. These can robotically be assigned to subscribers primarily based on the subscriber’s actions. For example, if a purchase order is made, you would possibly assign them a ‘buyer’ tag. This provides you a lot of freedom over your contact group. 

On high of that, ConvertKit’s intuitive filtering system makes it simple to find particular person contacts after you have assigned tags to them. You possibly can filter your search by way of tags, customized type fields, location, prior purchases, gender, and extra.

ConvertKit segmentation

Segmentation – Winner: ConvertKit

Each MailerLite and ConvertKit make segmentation fairly simple. MailerLite permits you to make the most of a number of subscriber teams to provide you management over who you’re broadcasting your emails to. Nevertheless, it doesn’t supply customized tagging like ConvertKit.

This, in the end, makes ConvertKit extra versatile as you’ll be able to take a extra subscriber-centric method to your e-mail advertising campaigns. 

MailerLite vs ConvertKit: Automation

Each MailerLite and ConvertKit boast e-mail automation performance, however which comes up trumps?


MailerLite and ConvertKit each present a easy workflow editor to create e-mail pipelines that transfer clients by means of your gross sales funnel. MailerLite offers a drag-and-drop automation interface for this goal. 

You begin by setting a set off that initiates the workflow. Instance triggers embrace:

  • When a subscriber completes a type 
  • When a particular date comes round (resembling birthdays, anniversaries, and so forth.) 
  • When a subscriber makes a purchase order

From there, you’ll be able to add a step following the set off. For this, you need to use the next constructing blocks:

  • Ship an e-mail.
  • Delay an motion by a number of days.
  • Set a situation to department out on the motion you’ll take. For instance, if the preliminary set off was a buyer’s birthday, you possibly can department out with a situation like: “Has this buyer interacted with my emails previously month?” Relying on the reply, you possibly can ship an e-mail both congratulating them or encouraging them to work together with you once more.
  • Outline an motion. Potentialities right here embrace transferring clients to a different group, eradicating them from a bunch, marking them as unsubscribed, transferring them to a different step within the workflow, or updating a subscriber subject with a customized worth.

Total, MailerLite’s workflow builder is sort of easy. So, in the event you’re used to creating superior workflows, you would possibly discover this just a little missing. The fundamentals are coated, however MailerLite doesn’t go far past that.

MailerLite automation


As I’ve already hinted at, one among ConvertKit’s most noteworthy options is that you could create automated emails with out leaving the workflow designer to make a model new e-mail. This offers a seamless expertise for shortly constructing campaigns whereas conserving a transparent overview of the place every e-mail sits within the total pipeline.

Apart from this, like MailerLite, ConvertKit’s automation instruments are equally easy, with its workflows primarily based on occasions, actions, and situations, that are as follows:

  • Occasions – These are triggers for the actions that observe in a workflow. Like MailerLite, this could possibly be when a subscriber completes a type, purchases one thing, a particular date, and so forth.
  • Actions – Much like MailerLite, this will embrace sending an e-mail blast, transferring subscribers to totally different segments, delaying actions, or including and eradicating tags.
  • Circumstances – Like MailerLite, these can help you department your automation campaigns into totally different paths relying on the situation (tag, interplay stage, type fill-outs, and others).
ConvertKit automation

Automation – Winner: ConvertKit (Simply!)

Total, relating to evaluating MailerLite and ConvertKit to different e-mail advertising suppliers, neither supply overly subtle automation instruments — however they’ll get the job accomplished!

ConvertKit has a slight edge right here as you’ll be able to design emails throughout the workflow editor. This merely makes the method extra streamlined.

MailerLite vs ConvertKit: Touchdown Pages

Each MailerLite and ConvertKit include touchdown web page builders.

However, which is healthier? Let’s take a more in-depth look.


MailerLite comes with 14 customizable and responsive touchdown web page templates to select from, overlaying themes resembling weblog promotion, webinars, coming quickly, featured service, and extra.

Alternatively, you’ll be able to create your personal designs from scratch utilizing MailerLite’s drag-and-drop touchdown web page builder. Like their e-mail editor, you simply decide the blocks you wish to use, drag them into place, and edit them as you see match. 

When you’re used to a lot of customization freedom, the touchdown web page editor is likely to be just a little clunky to get used to, as you’ll be able to solely drag components to particular sections. Your greatest wager is to decide on a template you want and follow it carefully as you populate it with your personal content material.

To present you a really feel for what you possibly can create, listed here are a few of the out there content material blocks: 

  • Subscription varieties 
  • Advertising and marketing movies
  • Countdown timers (you gained’t discover these on ConvertKit!)
  • Testimonials
  • Buyer suggestions surveys
  • …and extra

With MailerLite’s Stripe integration, you’ll be able to promote digital merchandise and subscriptions immediately out of your touchdown pages. Plus, when you create a template you want, it can save you it for future use. It’s simple to construct a private template gallery so as to shortly entry brand-friendly layouts.

You may as well use the touchdown web page editor to interlink a couple of totally different pages and create small web sites. For instance, you’ll be able to embrace an about and make contact with part for guests to browse in your touchdown web page. The identical is true for ConvertKit. In fact, neither software was explicitly created for fully-fledged web site creation, so make sure you bear that in thoughts.

MailerLite landing pages


Like MailerLite, ConvertKit additionally comes with responsive and customizable touchdown web page templates. Nevertheless, ConvertKit provides a larger choice, with 53 templates to select from, overlaying makes use of resembling coming quickly, gross sales, course sign-ups, e book releases, lead magnets, and extra.

Customization is straightforward — there’s even a coloration picker you need to use to assist choose the best shade on your backgrounds and fonts. This can be a neat characteristic (that, by the way, MailerLite lacks) that permits you to select accent colours out of your favourite pictures and create a cohesive coloration scheme. 

Due to its integration with Unsplash, ConvertKit’s touchdown web page builder comes with a powerful inventory picture library. Right here, you’ll discover loads of free, high-quality photos to spruce up your design. 

Though you don’t want any coding know-how to take advantage of out of ConvertKit’s touchdown web page builder, you’ll be able to tinker with its CSS for extra in-depth customization. This grants ConvertKit’s touchdown web page builder a bit of additional customization freedom over MailerLite.

ConvertKit landing pages

Touchdown Pages – Winner: ConvertKit

Though MailerLite carried out higher on e-mail templates, ConvertKit takes the trophy relating to touchdown pages. That stated, their customizability is, for probably the most half, comparable. However, ConvertKit goes that additional mile with its larger number of templates and the choice to dive into the CSS code.

MailerLite vs ConvertKit: Reporting and Analytics

When you’re severe about bettering your e-mail advertising campaigns, you’ll must observe the information. That is the place reporting and analytics options are price their weight in gold.

With that in thoughts, let’s discover what MailerLite and ConvertKit have to supply on this enviornment.


With MailerLite, you’ll be able to simply observe the success of your e-mail campaigns by producing marketing campaign experiences that break down:

  • What number of emails you’ve despatched
  • Open fee
  • Click on fee 
  • Unsubscribe fee
  • Bounce fee
  • Which gadgets engaged together with your emails 
  • What number of spam complaints you obtained

For additional insights, it’s also possible to ship out buyer surveys to get extra suggestions in your campaigns…or anything for that matter.  

MailerLite’s professional plans (extra on these in a sec) additionally include click on maps. These allow you to evaluate which components of your e-mail attracted probably the most consideration. You’ll additionally unlock opens by location characteristic, which empowers you to see the place geographically your content material is hottest.

Lastly, MailerLite additionally boasts A/B testing performance. This allows you to ship two campaigns with one factor modified — for instance, a unique topic line, identify, and even e-mail content material. From there, you’ll be able to examine the efficiency of the emails to see what subscribers reply to greatest. With this information at hand, you’re significantly better positioned to optimize your campaigns.

MailerLite reporting and analytics


ConvertKit allows you to generate a number of experiences that ought to offer you a really feel for the fruitfulness of your campaigns.

Sequence experiences check out your click on and open charges all through your complete e-mail workflows so as to higher evaluate the effectiveness of complete pipelines. You possibly can see what number of subscribers are included within the pipeline, what number of have accomplished your complete sequence, and the common open and click on charges for the emails contained in the workflow.

In broadcast experiences, you’ll be able to evaluate the whole variety of recipients and unsubscribers in addition to the open and click on fee for every of your emails.

Deliverability reporting is a professional characteristic. This tells you what number of emails reached their targets efficiently. With this information at hand, you’ll be able to higher troubleshoot any decline within the open fee. You may as well get extra granular insights into your marketing campaign’s deliverability. For example, you’ll be able to filter outcomes by e-mail service suppliers and isolate deliverability knowledge for particular subsets.

Like MailerLite, A/B testing can also be out there. Nevertheless, you’ll be able to solely use this to check two totally different topic traces. As soon as the outcomes are in, you’ll be able to ship the successful variant to your remaining recipients after testing each traces on 15% of your subscriber base.

ConvertKit reporting and analytics

Reporting and Analytics – Winner: MailerLite

MailerLite clearly comes out on high the place reporting and analytics are involved. It offers a heatmap to provide you detailed info of your readers engaged inside particular person e-mail campaigns.

You may as well filter extra particulars, resembling click on fee by location, and have extra granular management over your A/B testing. ConvertKit solely permits you to check the topic line of an e-mail, however with MailerLite’s break up testing performance, you’ll be able to fine-tune your sender identify and e-mail content material too. 

MailerLite vs ConvertKit: Integrations

When you’re already utilizing different software program to assist run your enterprise, hear up. You’ll wish to guarantee your chosen e-mail advertising resolution seamlessly integrates together with your current tech stack. 

So, with out additional ado, let’s see what native integrations MailerLite and ConvertKit supply.


MailerLite comes with a powerful 125 native integrations, overlaying an entire host of classes, together with automation, touchdown pages, challenge administration, and extra.

You also needs to discover your most popular web site platform on the record — a few of the extra notable names embrace Shopify, WooCommerce, Squarespace, and WordPress. There’s additionally a Zapier integration, which makes it simple to combine with masses extra third events. 

MailerLite additionally comes with a developer API, so when you have the coding know-how, you’ll be able to even create your personal customized integrations. 

MailerLite integrations


ConvertKit doesn’t fall brief on integrations both, with a complete of 107 out there. These plugins span an intensive array of classes, together with eCommerce, web site platforms, CRM, webinar providers, lead seize, and extra.

Like MailerLite, ConvertKit additionally comes with a Zapier integration that permits you to join with much more apps. Plus, you’ll be able to make the most of ConvertKit’s developer API to create your personal integrations.

ConvertKit integrations

Integrations – Winner: MailerLite (Simply!)

By a slender margin, MailerLite has extra native integrations. Nevertheless, each supply a strong array of apps that may be expanded upon with Zapier and their in-house developer APIs.

MailerLite vs ConvertKit: Buyer Help

When you ever run into a problem together with your e-mail advertising software program, it’s important to know you’ll get the help you want.

So, right here’s how MailerLite and ConvertKit will make it easier to out.


With MailerLite’s free plan, you’ll be able to entry 24/7 e-mail help and MailerLite’s on-line data base. Right here, you’ll discover loads of useful self-help tutorials, greatest practices by trade, and quite a few free webinars. 

When you improve to a paid plan, you’ll unlock 24/7 reside chat. When you want extra in-depth help, seek the advice of MailerLite’s consultants listing to rent a professional to assist with a particular subject. Whether or not that’s designing templates, organising your account, migrating, or getting began with e-mail advertising, there are tons of vetted consultants prepared and prepared to help. 

Lastly, you’ll be able to enroll in MailerLite’s Academy without cost. On the time of writing, there are 71 classes out there overlaying MailerLite’s fundamentals. It’s additionally price noting that programs on e-mail advertising and e-mail automation are in progress, so maintain watching this house!

MailerLite customer support


You possibly can contact ConvertKit’s buyer help staff by sending a ticket. Nevertheless, you’ll obtain precedence help with the Creator plan, which ensures a response inside 15 minutes (if the ticket was submitted between eight AM and eight PM EST, Monday to Friday).

ConvertKit additionally has a web based data base, weblog articles, and video coaching. Plus, helpful how-to guides on constructing a loyal group by means of newsletters, utilizing Instagram efficiently, creating touchdown pages, understanding e-mail advertising, and extra.

The data base itself covers ConvertKit’s options and solutions all continuously requested questions. You may as well be part of the Creator Group to speak to friends in a discussion board atmosphere.

ConvertKit customer support

Buyer Help – Winner: MailerLite

I’ll be sincere; this was a detailed one. Total, each MailerLite and ConvertKit supply quite a few self-help assets. So, in that regard, it’s as much as you which of them model of documentation you favor. 

That stated, MailerLite offers free on-line programs, an enormous listing of consultants, and 24/7 help, which is greater than we are able to say for ConvertKit. ConvertKit loses factors for its restricted help hours, even on its premium plans. Nonetheless, its workshops, webinars, and free migration service are nicely price noting.

MailerLite vs ConvertKit: Pricing

Kilos, shillings, and pence — the part you’ve all been ready for. How a lot will MailerLite and ConvertKit set you again? They could possibly be one of the best platforms on the earth, however until they fall in keeping with your price range, they’re a no-go.

So let’s see what these options supply on your cash.


MailerLite is free to make use of so long as you fall beneath 1,000 subscribers and ship below 12,000 month-to-month emails. So, in case your contact record remains to be comparatively small, you don’t need to pay a dime!

On all MailerLite plans, you get entry to their on-line data base, video tutorials, and e-mail help. You possibly can design emails with their drag-and-drop and rich-text editor and built-in picture modifying software, use the file supervisor, handle subscribers, ship surveys, and extra.

When you choose in to one among MailerLite’s paid plans, you instantly profit from limitless emails per thirty days. You additionally obtain extra options and unlock 24/7 live-chat buyer help. The premium costs are as follows:

  • $15 a month: 1,001 – 2,500 subscribers
  • $30 a month: 2,501 – 5,000 subscribers
  • $50 a month: 4,0001 – 10,000 subscribers
  • $75 a month: 10,0001 – 15,000 subscribers 

…and so forth. You possibly can shortly get an actual quote for the dimensions of your mailing record by heading to MailerLite’s web site and getting into your subscriber depend. When you choose to pay yearly, you’ll get a 30% low cost on these costs.

MailerLite additionally provides three additional add-on providers: Websites Professional that permits you to publish limitless web sites and touchdown pages, MailerPro that unlocks precedence help, and Devoted IP that isolates your sending fame to enhance your e-mail deliverability.


ConvertKit additionally comes with a free plan for e-mail lists with as much as 1,000 subscribers. Right here, you’ll be able to create limitless touchdown pages, varieties, ship e-mail broadcasts, promote digital merchandise and subscriptions, and cost subscribers to obtain recurring newsletters. 

On the free plan, you will have entry to e-mail help. Nevertheless, any buyer funds you obtain are charged a 3.5% + 30c transaction price.

To improve to a ConvertKit premium plan, go to their pricing web page for a quote primarily based on what number of subscribers you will have. The bigger your e-mail record is, the extra it is best to count on to pay. Nevertheless, to provide you a really feel of prices, I’ve quoted a subscriber depend of 5,000 (primarily based on month-to-month billing). When you go for annual billing, you’ll get two months free (yearly).

Beneath these situations, the Creator Plan prices $79 a month. On high of what the free plans supply, you’ll additionally be capable to construct automated paths, automate e-mail sequences, use integrations and the developer API, obtain precedence help, and extra.

Then, the Creator Professional Plan jumps as much as $111 a month. Right here, you’ll obtain deliverability reporting, be capable to edit hyperlinks in despatched broadcasts and rating subscriber engagement, and extra.

Pricing – Winner: It’s a Tie!

It’s difficult to make a straight-up determination between MailerLite and ConvertKit when evaluating pricing. ConvertKit, as an entire, is costlier. However, it permits you to promote merchandise and subscriptions, making it a extra versatile service.

In essence, you pay extra however obtain extra options in return — so all of it comes right down to the options you want out of your e-mail supplier.

MailerLite vs ConvertKit: Which Is the Higher Choice?

We’ve reached the top of our in-depth MailerLite vs Convertkit evaluate. It’s clear that each instruments present very comparable options, are wonderful for novices, and supply beneficiant free plans. 

That stated, right here’s my ultimate verdict.

Finally, MailerLite is likely to be the higher possibility for these with a smaller subscriber base due to how nicely outfitted its free plan is. 

That issue apart, your selection would possibly depend upon which options you favor. MailerLite, for instance, comes with a extra conventional drag-and-drop e-mail editor with a handy picture and media library. It additionally provides extra templates and higher reporting options than ConvertKit.

Then again, ConvertKit shines the place automation and segmentation are involved, so if granular customization is essential to you, that is the higher platform on your wants. 

Which e-mail advertising automation software has caught your consideration? Tell us within the feedback beneath what you consider MailerLite and ConvertKit!


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