Home Reviews MailerLite vs ActiveCampaign: Which Is Higher? (2021)

MailerLite vs ActiveCampaign: Which Is Higher? (2021)

Is your eCommerce enterprise not rising as shortly as you’d like? In that case, you won’t be utilizing the proper e mail advertising and marketing automation software. With a high-quality platform, sending broadcasts and newsletters to 1000’s of contacts is as simple as composing a single e mail and hitting ship.

However, in fact, there’s way more to operating profitable e mail campaigns than simply that. You might want to generate leads, convert subscribers, drive site visitors to your web site, and so forth.

Relying in your chosen e mail advertising and marketing answer, you are able to do all that and heaps extra: MailerLite and ActiveCampaign are two examples. 

In mild of that, we’re taking a deep dive into each platforms to see what they’ve to supply. Extra particularly, we’re inspecting their options, pricing, buyer help choices, and extra. 

Strap yourselves in as a result of there’s heaps to cowl; let’s get to it!

What Is MailerLite

MailerLite has been round since 2010 and since accrued over a million customers. This e mail advertising and marketing platform prides itself on its simplicity and ease of use, however don’t let the ‘lite’ in its title deter you. MailerLite definitely packs a punch with its superior segmentation, A/B testing, and automation options. 

As a substitute, one of the best ways to explain MailerLite’s mission is to simplify difficult functionalities in order that even novices can profit from the total energy of e mail advertising and marketing. 

On prime of that, MailerLite can be amongst essentially the most reasonably priced choices in the marketplace, making it particularly engaging to new entrepreneurs, sole merchants, small companies, and bloggers.

MailerLite homepage

What Is ActiveCampaign

Based again in 2003, ActiveCampaign has been round for much longer than MailerLite. It was launched to assist enterprise house owners automate and improve every step of the client expertise. 

Nonetheless, regardless of having seven years of additional expertise over MailerLite, ActiveCampaign “solely” boasts 145,000 customers. This is likely to be as a result of it’s the costlier possibility, providing a way more rounded service. In brief, ActiveCampaign is just not solely an e mail advertising and marketing answer however an omnichannel platform. Customers profit from e mail automation, lead technology, customer support, social media, and SMS messaging functionalities — all from one centralized place.

ActiveCampaign homepage

E-mail Editors and Templates

Evidently, when evaluating whether or not an e mail advertising and marketing software is a proper match, the e-mail editor and templates are big concerns. In any case, a gradual and cumbersome editor and poorly designed templates will make for an disagreeable consumer expertise.

That mentioned, let’s see how MailerLite and ActiveCampaign evaluate on this division.


MailerLite provides a easy and intuitive drag-and-drop e mail editor that comes with a wealthy textual content editor and entry to your e mail’s HTML markup to be able to fashion e mail content material with extra granular management.

Though the editor within reason simple to make use of total, it’s value noting that as an alternative of enhancing particular e mail parts by way of the ingredient itself, you’ll should make modifications by way of the sidebar. For instance, to vary button colour, you would want to navigate the button settings from the right-hand-side menu. This identical sidebar can be the place you edit your e mail’s copy — sadly, you’ll be able to’t tweak a paragraph straight from the e-mail template. That is fast sufficient to choose up and shouldn’t gradual you down an excessive amount of, however compared to its rivals, MailerLite isn’t essentially the most cutting-edge editor.

You should use premade blocks to construct your e mail content material. Blocks embody video, social media hyperlinks (e.g. Instagram, Fb, and Twitter), totally different textual content and picture mixtures, buttons, and extra. Relying on the data you’ve gathered about your contacts, you’ll be able to customise the recipient’s e mail copy, topic strains, and pre-header textual content utilizing personalization codes reminiscent of {$title} that will routinely populate the recipient’s title.

If you happen to combine MailerLite together with your eCommerce platform, you’ll be able to drag merchandise as content material blocks into your emails, too. There are additionally greater than 50 e mail templates to select from, organized by classes reminiscent of offers and provides, eCommerce, weblog and updates, occasions, pictures, and extra. 

MailerLite email editor


ActiveCampaign comes with an easy-to-use drag-and-drop e mail editor. Like MailerLite, you can begin with an e mail template and edit the framework as you please — both by dragging in additional content material blocks or enhancing present ones.

Typically talking, ActiveCampaign’s editor is extra intuitive than MailerLite’s. As an example, you’ll be able to edit textual content from contained in the precise template and simply apply extra advanced design settings, together with borders, background colours, margins, and padding. You can too resize single photos and full galleries and routinely resize adjoining photographs to suit the brand new house responsively. MailerLite, as compared, doesn’t allow you to edit picture sizes as soon as it’s positioned in a column.

ActiveCampaign’s content material blocks embody buttons, movies, photos, textual content blocks, line breaks, spacers, RSS feeds, merchandise, deserted carts, and social hyperlinks. You can too add HTML blocks that you would be able to populate with your individual code. There’s a predictive content material block, too, however that is at the moment in beta mode and solely obtainable on skilled and enterprise plans. This block dynamically modifications your textual content content material based mostly on the recipient. You’re prompted to create as much as 5 content material variations and might embody a hyperlink or name to motion (CTA). Then, based mostly on earlier interactions, the platform chooses essentially the most applicable variation for buyer engagement.

Just like MailerLite, you should use personalization tags to routinely customise emails utilizing the recipient’s title, firm, location, and extra. You can too label any content material block as conditional in order that solely specified e mail segments can view it within the ultimate e mail. 

Each ActiveCampaign and MailerLite include a media library to be able to retailer photos and movies to reuse later. Nonetheless, ActiveCampaign takes the sting with greater than 125 e mail templates on supply. These are designed to be B2B– and B2C-friendly and responsive and help HTML edits. Template classes embody newsletters, convention occasions, critiques suggestions, holidays, customer support, and deserted cart emails.

ActiveCampaign email editor

E-mail Editors and Templates – Winner: ActiveCampaign

ActiveCampaign’s predictive content material blocks are a pleasant additional characteristic for increased plans. However the place ActiveCampaign actually takes the victory is its beneficiant template supply and extra intuitive e mail editor. It comes a lot nearer to an precise drag-and-drop editor, full with a smoother interface and extra enhancing capabilities inside your template.

Touchdown Pages

MailerLite and ActiveCampaign each permit you to create and publish touchdown pages. So, right here’s what these two platforms have to supply.


MailerLite gives 14 customizable and responsive touchdown web page templates appropriate for weblog promotion, webinars, featured providers, coming quickly pages, and extra.

You can too construct your individual designs from scratch utilizing MailerLite’s drag-and-drop touchdown web page editor. Comparable limitations to the e-mail editor apply, for example, the interface isn’t entirety drag-and-drop and nonetheless requires quite a lot of element-based enhancing by way of the sidebar. There’s equally little management over the structure or spacing between parts. Consequently, touchdown pages created utilizing MailerLite can find yourself wanting somewhat samey.

You possibly can add the next content material blocks to your touchdown pages:

  • Subscription types
  • Advertising movies
  • Countdown timers
  • Testimonials
  • Buyer suggestions surveys
  • …and extra

MailerLite additionally integrates with Stripe to be able to promote digital merchandise straight out of your touchdown pages.

It can save you templates for future use, too, so it’s potential to shortly construct your individual little gallery of reusable, branded templates.

In concept, you’ll be able to interlink just a few touchdown pages collectively to create a small web site. For instance, you may construct and hyperlink a contact and about web page. Nonetheless, the software clearly wasn’t designed with web site creation in thoughts, and also you solely get 5 free touchdown pages on premium plans. So that you won’t wish to waste these on one web site undertaking. That mentioned, it’s good that the choice is there!

MailerLite landing pages


Due to ActiveCampaign’s extra highly effective enhancing capabilities, touchdown web page creation is extra customizable. Like its e mail editor, it’s easy to pull parts right into a grid and resize them as wanted. No coding required!

Every ingredient additionally has just a few extra design choices, together with borders, inside spacing, opacity, width, visibility, and extra.

You additionally get entry to the next touchdown web page content material blocks:

  • Countdown timers
  • Navigation
  • Columns
  • Lists
  • Subscription types
  • Social hyperlinks
  • PayPal buttons
  • Shopify Purchase buttons

ActiveCampaign comes with over 50 customizable touchdown web page templates. Like MailerLite, you too can create customized pages from scratch and save new templates to your private library.

ActiveCampaign landing pages

Touchdown Pages – Winner: ActiveCampaign

It most likely comes as no shock that ActiveCampaign’s touchdown pages are simpler to customise with its wider vary of enhancing capabilities and templates.

Nonetheless, touchdown web page creation solely turns into obtainable on ActiveCampaign’s Plus plan. Whereas, with MailerLite, you’ll be able to entry touchdown web page options on any plan, together with its free one. Nonetheless, you solely get 5 free pages. To create limitless pages, you’ll should improve $10 additional.


Segmenting your e mail listing is an important step to personalizing campaigns and fascinating subscribers. In truth, it may be the distinction between operating a profitable marketing campaign and never.

In mild of that, let’s see what MailerLite and ActiveCampaign have to supply on this space.


Even with MailerLite’s free plan, you’ll be able to manage your e mail listing into totally different viewers teams/segments.

You possibly can routinely phase new leads by assigning a goal group to every subscription kind. When somebody indicators up by way of a selected kind, they’re immediately added to the required group. You can too transfer contacts manually to totally different teams or add them to a number of teams at a time.

Plus, you’ll be able to create automated workflows based mostly on phase conduct, which lets you routinely transfer prospects to new teams in the event that they carry out a particular motion reminiscent of making a purchase order, abandoning a cart, and so forth.

You can too tag every subscriber with “curiosity” tags to take a extra granular method to segmentation. Right here, you’ll be able to ship content material to readers given a particular tag and pair situations for extra fine-tuned segmentation.

MailerLite segmentation


ActiveCampaign takes segmentation somewhat additional — you’ll be able to mix lists, tags, and customized fields to create particular and extremely tailor-made segments.

You possibly can manage your e mail listing based mostly on subscriber conduct, reminiscent of opened emails, coupons despatched, or merchandise interacted with, or phase by location, demographic, and extra. You possibly can apply as much as 20 situations in whole to every phase, permitting you to focus on even the nichest viewers teams.

You possibly can even refine situations based mostly on a worth, such at the least lifetime order quantity, and use “and” or “or” logic to filter segments accordingly. It’s additionally potential so as to add two situations collectively or create a bunch of two separate segments that fulfill certainly one of two situations.

Better of all, you’ll be able to create segments through the marketing campaign creation course of, making the entire course of extremely easy.

ActiveCampaign segmentation

Segmentation – Winner: ActiveCampaign

With a complete of 20 situations per phase and the flexibility to make use of tags, lists, and customized fields, ActiveCampaign grants customers immense management over e mail listing segmentation. Though MailerLite’s curiosity tagging characteristic is considerably comparable and nonetheless presents you with quite a lot of choices, in the end, it isn’t fairly as superior.


Whenever you harness the ability of e mail advertising and marketing automation to its full potential, you’ll be able to talk with subscribers at crucial touchpoints all through their buyer journey. For instance, once they first join your listing, buy one thing, abandon their cart — or, on the flip facet, in the event that they don’t work together together with your emails for some time. 

Doing this manually can be time-consuming and straightforward to neglect. Luckily, each MailerLite and ActiveCampaign supply automation options, so let’s see how they sq. up. 


MailerLite’s automation options are fairly fundamental total. The platform gives every part novices must create easy workflows inside its workflow editor. Right here, you’ll be able to create e mail pipelines that transfer prospects additional down your gross sales funnel by way of its intuitive drag-and-drop interface. This setup makes it simple even for novices to create and visualize automations.

Every automated workflow begins by setting a set off that prompts it. Triggers can embody issues reminiscent of when a subscriber fills in a kind, a particular date comes round, or a subscriber makes a purchase order.

With the set off set, you’ll be able to then decide the motion that follows. For this, you’ll be able to select a number of constructing blocks, together with sending an e mail, delaying motion by a number of days, setting a situation to department out additional, transferring subscribers from one subscriber group to a different, and so forth.

And that’s about it. MailerLite doesn’t go too in-depth past these fundamentals.

MailerLite automation


ActiveCampaign’s automation setup is analogous in some ways. You get a drag-and-drop workflow editor that lets you create flowcharts that will help you visualize your automation. Workflows begin with a set off, then you’ll be able to determine on delays, situations, and actions going ahead.

Nonetheless, on the subject of actions, ActiveCampaign ramps issues up a notch. As an example, you’ll be able to add notes, take away or add tags, replace contact data, regulate buyer scores, and extra.

ActiveCampaign additionally comes with extra superior monitoring options, together with web site and occasion monitoring, which occurs when a particular website- or event-related set off happens. These are somewhat extra granular than what MailerLite provides. As an example, you’ll be able to provoke a workflow based mostly on whether or not prospects watched 75 p.c of a video or began a course. These are simply a few examples, however you get the concept.

Additionally, as beforehand talked about, you’ll be able to create new segments inside ActiveCampaign’s workflow editor, making it even simpler to tailor emails to interact with recipients.  

On prime of that, ActiveCampaign permits purpose monitoring. Right here, you’ll be able to set particular targets in your workflows and observe their success, reminiscent of gaining new subscribers or getting individuals to click on on hyperlinks. You should use this to observe which subscribers transfer down your funnel and, extra importantly, the place they’re dropping off. 

ActiveCampaign additionally comes with a singular automation map software that gives an summary of all of your automations to be able to see the place totally different workflows come collectively. This makes it a lot simpler to determine any bottlenecks and the standing of your workflows, and from right here, you too can assessment in-depth stats.

ActiveCampaign automation

Automation – Winner: ActiveCampaign

ActiveCampaign gives extra in-depth advertising and marketing automation options, extra particularly, you’ve got a larger selection of actions and stories obtainable. Plus, its automation map software is extremely helpful in the event you’re operating a number of workflows without delay and wish to observe how they have an effect on each other.

In distinction, MailerLite’s automation instruments are extra fundamental, however they definitely get the job performed for novices who aren’t operating advanced automations.


Producing chilly laborious figures and reviewing them is the one approach to get a concrete perception into the success of your advertising and marketing methods. That is the place reporting and analytics come into their very own.

So let’s see what data MailerLite and ActiveCampaign make obtainable to you.


MailerLite provides simple reporting. For every e mail marketing campaign, you’ll be able to observe:

  • What number of emails you despatched
  • The open and click on fee 
  • The unsubscribe fee
  • The bounce fee
  • Which gadgets had been used to interact together with your e mail
  • What number of spam complaints you bought

You can too ship out buyer surveys and request extra suggestions in your campaigns and different elements of what you are promoting. This is useful for figuring out areas in want of enchancment to be able to take motion. 

The Professional plan comes with click on maps, a neat characteristic that lets you see which elements of your emails garnered essentially the most consideration. You can too assessment “open by location” on the Professional plan, highlighting the geographical areas which are essentially the most interested by your content material.

MailerLite additionally has built-in A/B testing that lets you ship out two emails to your subscriber listing and observe which performs higher. You possibly can change the topic line, title, and even the e-mail’s content material to see which attracts essentially the most engagement. With this data at hand, you’re higher positioned to create extra performant e mail campaigns. 

MailerLite reporting


ActiveCampaign gives you with all the essential e mail metrics reminiscent of click on, open, unsubscribe charges, and extra. As I’ve already talked about, it additionally allows you to observe targets and buyer scores. This lets you assessment which prospects are essentially the most loyal and what number of attain particular conversion targets in your pipelines.

It additionally provides attribution monitoring. Right here, you’ll be able to see precisely the place prospects are coming from and observe their complete buyer journey. For instance, they could have found your model on Google, visited your web site, moved over to Fb, noticed you once more on Twitter, and at last subscribed to your e mail listing. By tracing this path, you’ll be able to optimize the client journey for extra conversions and strengthen your social media advertising and marketing efforts. 

Along with web site and attribution stories, ActiveCampaign additionally allows you to generate automation, contact, marketing campaign, and eCommerce stories. If you happen to’re seeking to drill down into one thing particular, you too can create customized stories in your advertising and marketing campaigns, automation, and customer support measures.

In relation to A/B break up testing, ActiveCampaign is extra superior than MailerLite, as you’ll be able to break up check inside your automations in addition to emails. You can too check for various wait occasions, web site messages, variety of emails, message content material, topic line and header, and extra.

You possibly can determine a situation for when to cease splitting automations and campaigns, too. As an example, this might be based mostly on what number of merchandise have been offered within the meantime, what number of contacts you’ve got examined the marketing campaign on, or a particular date or time. This fashion, you don’t want to show break up assessments off manually, which is one much less factor for you and your group to recollect.

ActiveCampaign reporting

Reporting – Winner: ActiveCampaign

With attribution reporting, customized stories, and extra superior A/B break up testing, ActiveCampaign gives the extra feature-rich reporting possibility in comparison with MailerLite. 

Different Capabilities

Earlier than we wrap up our options comparability, we have to deal with the elephant within the room. By this, I imply all of ActiveCampaign’s different options.

To date, we’ve simply in contrast ActiveCampaign and MailerLite’s core e mail advertising and marketing automation instruments. However, as I’ve already hinted at, ActiveCampaign really caters to an omnichannel method.


MailerLite focuses on e mail advertising and marketing, so it doesn’t include the identical types of omnichannel options that ActiveCampaign gives.


With ActiveCampaign, you’ll be able to create a customized Fb viewers based mostly on subscribers that work together together with your e mail content material and goal them utilizing Fb advertisements. 

You can too attain your viewers by way of textual content messages. SMS advertising and marketing is incredible for sharing fast reductions, bulletins, surveys, transport updates, and extra. Today, we’ve our telephones on us near-on 24/7, so it is a neat characteristic for enhancing engagement and outreach.

ActiveCampaign additionally lets you set off web site messages. You should use these to announce new merchandise, qualify leads, present a name to motion, level them to your FAQs, and extra. You possibly can even ship customized web site messages based mostly on the contact’s earlier interactions with what you are promoting. Evidently, a “Welcome again” is way more interesting than a “Welcome, Stranger!” kind of message.

Segmentation for these web site messages is fairly superior. You possibly can goal web site guests based mostly on the date they subscribed, geolocation, buyer lifetime worth, private pursuits, merchandise bought, quiz outcomes, and way more.

Lastly, whether or not your web site is ready up with ActiveCampaign or one other web site builder, you’ll be able to alter a web page’s heading relying on who’s visiting. This lets you supply web site guests a customized expertise at a very superior degree.

ActiveCampaign site messages

Different Capabilities – Winner: ActiveCampaign

Evidently, it comes as no shock that ActiveCampaign wins this spherical – there actually isn’t any competitors!


As I’ve already talked about, ActiveCampaign is the costlier of the 2 platforms — and with all the extra options on supply, it’s plain to see why.

So how a lot will MailerLite vs ActiveCampaign set you again?


MailerLite comes with a very free package deal for as much as 1,000 subscribers. This lets you ship 12,000 emails monthly, so for a lot of small companies, MailerLite’s freemium package deal will possible cowl your necessities whilst you develop your mailing listing.

For $10 monthly, you unlock premium options in your first 1,000 subscribers, and also you get limitless e mail sends. For five,000 subscribers you’re taking a look at $30 monthly, and 10,000 would value you $50. If you happen to go for annual billing, you profit from a beneficiant 30% off, regardless of what number of subscribers you’re paying for.

As you’ll be able to see, MailerLite retains its pricing construction easy. There’s just one premium plan which unlocks all of MailerLite’s premium options, with the worth growing based mostly in your subscriber depend. So, relaxation assured, you’ll profit from MailerLite’s full potential regardless of the dimensions of what you are promoting.

MailerLite additionally provides three add-on providers. I’ve already talked about SitesPro, the place you’ll be able to create limitless web sites and touchdown pages for $10 monthly. There’s additionally MailerPro, at $100 monthly, that grants precedence e mail and dwell chat help and a devoted MailerLite supervisor. Lastly, you’ll be able to safe the Devoted IP service for $50 monthly to enhance your deliverability. That is really helpful to companies sending greater than 50,000 emails per week.

That’s it! Easy, isn’t it? Now, we’ll check out whether or not ActiveCampaign can match this worth proposition.


ActiveCampaign’s pricing, as compared, unlocks extra premium options and will increase your subscriber restrict relying in your chosen pricing tier. There’s a 14-day free trial, too, if you wish to take it for a spin.

ActiveCampaign’s base pricing begins at 500 contacts and is cheaper in the event you pay yearly. Under, I’ll quote the month-to-month costs, as I did with MailerLite. We’ll additionally have a look at 1,000 contacts to make it simpler to match to MailerLite.

The Lite plan prices $29 monthly for 1,000 contacts and comes with options reminiscent of advertising and marketing automation, e mail advertising and marketing, limitless e mail sends, listing segmentation, and others.

The Plus plan comes at $70 monthly and consists of touchdown web page creation, contact and lead scoring, SMS advertising and marketing, conditional content material, superior efficiency reporting, customized branded types, and extra.

The Skilled plan will set you again $159 monthly for 1,000 contacts. With this plan, you’ll unlock web site personalization, predictive sending, break up automations, web site messages, and different superior options.

Lastly, the Enterprise plan prices $279 monthly. It primarily unlocks extra report customization and comes with further help providers.

Pricing – Winner: MailerLite

For e mail advertising and marketing automation alone, MailerLite is clearly the way more reasonably priced possibility. It additionally gives extra clear pricing with out introducing further pay gaps. When you improve to MailerLite’s paid-for package deal, you get entry to all of the premium options. You simply must improve your subscriber depend as you develop. 

Conversely, ActiveCampaign provides a extra complete vary of options, due to this fact the extra value is justified. That mentioned, most of the options that will make ActiveCampaign distinctive are locked behind increased tiers. As such, it’s important to decide to a way more vital funding every month to essentially make full use of it.

Buyer Help

Buyer care is significant to fall again on ought to you’ve got a query or subject that wants addressing. With that in thoughts, let’s see how MailerLite vs ActiveCampaign will help you.


MailerLite provides e mail help on its free plan. Nonetheless, with its premium plan, you get 24/7 dwell chat help. 

Cellphone help is sadly not obtainable, not even with the MailerPro help add-on.

The platform does, nevertheless, present a web-based data base with every part you’d anticipate. You’ll find articles about MailerLite’s key options, together with video tutorials.

MailerLite additionally provides an academy you’ll be able to enroll in without spending a dime. Right here, you’ll discover programs on MailerLite’s fundamentals, with extra programs coming quickly. The free Fundamentals course alone consists of 71 classes!

MailerLite knowledge base


ActiveCampaign additionally provides dwell chat and e mail help on all its premium packages. On increased plans, you get further help reminiscent of one-on-one coaching and onboarding. Nonetheless, solely the most costly Enterprise plan unlocks telephone help and a devoted account supervisor.

None of this help is 24/7. ActiveCampaign’s dwell chat is accessible Monday to Thursday from 8:00 AM to 11:00 PM CST and on Fridays from 8:00 AM to six:00 PM.

There’s additionally an in depth array of on-line self-help documentation, and the ActiveCampaign College provides you entry to varied movies and assets. At a look, nevertheless, this doesn’t embody complete programs, as an alternative, it focuses extra on shorter video tutorials.

The place ActiveCampaign stands out is with its consumer discussion board. Right here, you’ll be able to talk about any points or questions you’ve got with a neighborhood of friends. That mentioned, it’s not essentially the most energetic of boards, however you must nonetheless discover some fascinating discussions right here.

ActiveCampaign customer support

Buyer Help – Winner: MailerLite

MailerLite wins due to their 24/7 dwell chat help. Their academy additionally provides you free on-line programs and an unlimited vary of self-help assets.

ActiveCampaign scores factors for having their very own neighborhood discussion board, however this isn’t essentially the most thriving or energetic neighborhood to be part of.

MailerLite vs ActiveCampaign: Professionals and Cons

We’ve now lined nearly every part it’s worthwhile to find out about MailerLite and ActiveCampaign. That was quite a lot of data to digest, so to recap, listed here are the primary benefits and downsides of each instruments.

MailerLite Professionals

  • Its clear interface is straightforward to make use of; there aren’t too many bells and whistles to confuse you.
  • You get 1,000 subscribers and as much as 12,000 e mail sends monthly without spending a dime.
  • It’s an reasonably priced possibility.
  • There’s just one premium plan, the place you solely pay as you develop your contact listing. You don’t must shell out to unlock extra superior options.
  • It comes with loads of e mail and e-newsletter templates.
  • You possibly can create easy automations utilizing the straightforward workflow editor.
  • It provides 24/7 dwell chat and e mail help.

MailerLite Cons

  • In comparison with ActiveCampaign, MailerLite’s e mail and touchdown web page editor isn’t as versatile.
  • You possibly can’t generate as many various kinds of stories.
  • Automations are extra fundamental than ActiveCampaign’s.
  • You possibly can solely create 5 free pages; it’s worthwhile to pay additional every month to unlock extra.
  • It solely provides e mail advertising and marketing options. It’s not an acceptable omnichannel answer.
  • There isn’t any telephone help.

ActiveCampaign Professionals

  • It’s a feature-rich platform with omnichannel advertising and marketing options, together with textual content messaging, web site personalization, and Fb advertisements.
  • The e-mail and touchdown web page editors boast true drag-and-drop interfaces with versatile design choices.
  • There are extra e mail and e-newsletter templates to select from.
  • You possibly can overview all of your workflows and even visualize the connections between them.
  • It boasts way more highly effective reporting with attribution reporting, eCommerce stories, customer-lifetime values, and extra.
  • It comes with extra refined automation, split-testing, and segmentation instruments.

ActiveCampaign Cons

  • It’s way more costly than MailerLite. 
  • There’s no free plan.
  • With so many options on supply, ActiveCampaign comes with a steeper studying curve.
  • Touchdown pages and different core options solely include increased premium plans.
  • There’s no 24/7 help.
  • Cellphone help is simply obtainable on the enterprise degree. 
  • The neighborhood discussion board isn’t very energetic.

MailerLite vs ActiveCampaign: Which Is Proper for You?

So, there you’ve got it — we’ve reached the top of this assessment. It’s clear that MailerLite and ActiveCampaign share many e mail advertising and marketing options, however in the end, their worth propositions are like evening and day.

If you happen to’re simply beginning out and also you’re in search of an affordable and straightforward e mail advertising and marketing software to construct your mailing listing from the bottom up, MailerLite is for you. It’s not tremendous superior, however this makes it fast to understand. The free plan meets the wants of most sole merchants, bloggers, and will even be sufficient for small companies. There aren’t any difficult paywalls with the premium plan both, which implies MailerLite can help a fundamental advertising and marketing technique at comparatively little value.

ActiveCampaign is the costlier possibility, however that is greater than justified with all the extra options. I can advocate ActiveCampaign for anybody needing extra out of their e mail advertising and marketing technique or seeking to launch omnichannel campaigns. ActiveCampaign comes with way more sturdy reporting, automation, and segmenting instruments. So in case your advertising and marketing plans are beginning to achieve complexity, this platform will match your ambitions.

Whether or not you join MailerLite’s free plan or check out ActiveCampaign’s free trial, you’ll be able to check out each instruments with none danger. If you happen to’re on the fence about which to decide on, why not give them a go and report again? We’d love to listen to what you assume!


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