There was no scarcity of individuals flocking to on-line programs. Not solely have e-courses offered a viable different to conventional education, however re-skilling has additionally turn into considerably of a buzzword within the HR house.
All this to say, there’s an immense alternative to promote on-line programs proper now. So, should you’re an entrepreneur searching for your subsequent enterprise and have abilities to share, there’s no higher time to start out creating on-line programs.
That’s why right this moment, we’re two well-liked on-line course platforms, each of which make digital course creation a breeze: LearnWorlds and Kajabi.
We’re placing these heavy hitters facet by facet to present you a transparent understanding of their options, pricing, and assist choices.
There’s heaps to debate, so let’s get began!
What Is LearnWorlds
LearnWorlds confidently calls itself “one of the best on-line course platform for creating, promoting, and selling on-line programs“. Based again in 2014, LearnWorlds has steadily expanded ever since.
It affords customers stable and intuitive on-line course creation, gross sales, and advertising and marketing options. However, the place LearnWorlds shines is with its pupil interactivity and engagement instruments. Course creators can construct a genuinely stimulating studying atmosphere by way of quizzes, certificates, pupil discussions, and extra.
What Is Kajabi
Kajabi was additionally based in 2014 and has gained a lot of traction. Actually, over 40,000 entrepreneurs use Kajabi to handle their on-line enterprise. Spectacular, proper?
You should utilize Kajabi to promote on-line programs, subscriptions, memberships, and digital merchandise. It contains loads of course creation, group administration, electronic mail advertising and marketing, analytics, and pipeline creation options — to call just a few!
As course creation is on the core of each LearnWorlds and Kajabi, we’ll take a look at these options first. Right here we’ll evaluation every platform’s course editor and decide how customizable, simple to make use of, and versatile they’re.
Making a course with LearnWorlds is as simple as clicking on “create a course” and dealing with LearnWorlds’ course wizard. You select a title, edit the URL, and choose the kind of course you need to create. Your choices embrace paid and free lessons in addition to drafts that aren’t but printed. You possibly can even create programs labeled “coming quickly”.
LearnWorlds offers quite a few course templates to get you began. For instance, the basic template means that you can clearly show your studying models on one web page. Or, you can use a condensed template, showcasing the part abstract as a substitute. General, there are 10 templates to select from.
LearnWorlds’ course editor comes with a wealthy textual content editor for designing paragraphs of textual content. You possibly can add sections to your course and add content material to them, similar to movies, ebooks, PDF paperwork, YouTube movies, SoundCloud hyperlinks, and audio. You may as well embrace questionnaires and add a certificates.
Nevertheless, you don’t have a lot design freedom over your LearnWorlds programs. As an example, you possibly can solely embrace one content material sort per part. You can also’t edit the format of that web page. As such, your college students have to leap from one piece of media to the subsequent. However as you’ll come to see, this can be a limitation additionally shared by Kajabi.
LearnWorlds’ course creation course of closely focuses on video content material. It affords limitless video internet hosting and offers a spread of intuitive and modern video-related options. For instance, with only a few clicks, you possibly can mechanically generate a transcript of your video and use this so as to add subtitles. That is nice for creating extra accessible content material and a extra versatile studying expertise. You may as well add interactive components to your movies, together with titles, picture overlays, hyperlinks, interactions, and questions.
Relating to creating and distributing programs, you may have the choice of drip-feeding and creating gated content material. The latter requires college students to go an evaluation or full an task earlier than they will proceed. As such, LearnWorlds makes it simple to emulate the extra conventional pupil expertise. After all, you too can allow college students to entry your entire content material at any time — the selection is yours!
As I’ve already hinted at, Kajabi empowers you to promote an entire vary of digital merchandise. Alongside programs, you too can promote memberships, subscriptions, digital downloads, consultations, coaching applications, and extra.
Kajabi affords handy blueprints to assist kick-start the creation of your product. For this evaluation, nonetheless, I’ll solely reference the course-related blueprints.
For starters, you can use the mini-course blueprint, which offers an organized construction for brief programs that can be utilized as lead magnets.
Alternatively, there’s the web course blueprint. That is greatest suited to fully-fledged e-courses encompassing a wide range of classes, assignments, and quizzes. After all, you too can disregard these templates and begin from scratch. Nevertheless, Kajabi’s blueprints definitely make it simpler so that you can plan your course’s format — particularly you probably have no concept the place to start! This template offers a simple course composition, together with an introduction, basis phases, and extra.
There are over 100 course templates to select from, so that you’re sure to seek out one which meets your wants. Nevertheless, in relation to the content material editor itself, Kajabi isn’t essentially the most superior available on the market. You possibly can solely add one piece of content material per lesson class. This implies should you put up a video in a single lesson, you possibly can solely add an outline. You couldn’t, for instance, additionally add a homework obtain in the identical part.
Like LearnWorlds, one among Kajabi’s most spectacular options is its limitless video internet hosting and bandwidth. So, should you’re planning on importing a lot of video content material, you’ll be glad to listen to you possibly can add as many movies as you care to.
General, the course builder is simple to make use of with a easy and intuitive interface. Content material may be dragged in out of your laptop, so it’s easy to add movies and pictures and add an outline.
Like LearnWorlds, you possibly can show a featured picture for every module. You may as well drip-feed, lock, or depart your content material totally free for the coed to peruse by way of. Once more, the selection is finally yours!
Course Creation – Winner: LearnWorlds
Neither Kajabi nor LearnWorlds affords in depth customization choices in relation to course creation. Whereas I like that Kajabi has a spread of blueprints, I nonetheless suppose LearnWorlds is a bit more modern with its interactive video instruments, which Kajabi is but to supply.
The training expertise provided to college students has a substantial impression on whether or not they join extra programs with you. After all, college students could also be searching for various things.
This part explores what LearnWorlds and Kajabi have to supply for each informal and extra conventional learners.
We’ve already touched on a few of LearnWorlds’ studying expertise options, such because the interactive video sorts with subtitles and transcripts. Not each course platform affords a simple method so as to add textual content to movies like this, but this sort of content material makes it a lot simpler for college students to be taught on the go after they can’t activate the sound.
LearnWorlds additionally lets you set quizzes and assignments. You possibly can select between quizzes, exams, assignments, and file assignments. When making a quiz, you possibly can create a query financial institution and use gadgets from there to set college students multiple-choice questions.
Relating to exams, you possibly can decide the whole length, embrace random questions, and set the utmost variety of makes an attempt college students can have at taking the examination. You may as well choose to right away present college students after they’ve made a mistake and set the passing grade as a share.
You possibly can set a due date for file assignments and specify the place learners must add the file. This is a wonderful characteristic for anybody educating extra hands-on programs the place the course creator would possibly need to present suggestions.
You may as well create and distribute course completion and questionnaire certificates. That is nice for making your programs really feel that bit extra official. In distinction, Kajabi doesn’t provide this characteristic, so if you wish to award college students with certificates, you’ll must create them utilizing a third-party software similar to Canva.
LearnWorlds additionally comes with a built-in group characteristic. Right here, you possibly can create small teams and communities inside LearnWorlds’ social community. College students can chat amongst themselves and encourage each other as they embark in your course. Because the course creator, you too can tune in at any time to supply suggestions and reply questions.
One other cool studying characteristic is that college students can add notes and spotlight textual content of their programs, making it simpler for college students to trace and retain info in a method that fits them.
Lastly, LearnWorlds is a mobile-friendly platform, so college students can interact together with your content material whereas they’re on the go. They’ll additionally swap the course participant to the distraction-free mode to actually hone in on their studying supplies freed from different pesky diversions.
Kajabi means that you can create interactive quizzes and, like LearnWorlds, is restricted to multiple-choice questions. Learners can even add file assignments. Nevertheless, not like LearnWorlds, you possibly can’t draw questions from query banks or randomize questions.
Additionally, much like LearnWorlds, Kajabi lets you create forum-like on-line communities the place college students can interact with each other and also you. You possibly can even provide this as an up-sell and make it unique to premium members. That mentioned, not like LearnWorlds, there isn’t an choice to create particular person teams, so Kajabi is a bit limiting as a social community.
Kajabi additionally comes with a cell model of its platform. So, relaxation assured, you possibly can enchantment to the numerous thousand college students that choose studying by way of their telephones and tablets.
Studying Expertise – Winner: LearnWorlds
LearnWorlds affords a bit extra flexibility the place the educational expertise is anxious. Each platforms present the necessities similar to a group discussion board and cell studying.
Nevertheless, LearnWorlds comes with extra quiz and task choices. It means that you can create exams and query banks. LearnWorlds additionally doesn’t require a third-party software to create and problem course completion certificates, and I like how simple it’s so as to add subtitles and generate video transcripts.
Advertising and marketing and Gross sales
After you have created your course, you might want to get eyeballs on it for it to promote. LearnWorlds and Kajabi each present advertising and marketing and gross sales instruments that can assist you obtain exactly that.
However, what do these options seem like?
In comparison with Kajabi, LearnWorlds is noticeably extra restricted the place advertising and marketing and gross sales instruments are involved. That mentioned, you possibly can create and use buyer coupons to advertise merchandise and cross- and up-sell programs. You possibly can decide what number of instances coupons are useable, when the promotion ends, and the code.
You may as well construct and publish high-converting gross sales pages and customise your checkout.
For this, LearnWorlds affords an in depth template library with over 170 designs to select from. These designs are extremely responsive, however you don’t get a lot in the best way of design freedom. You possibly can, nonetheless, shift sections round, add new sections, create call-to-action (CTA) hyperlinks, embed movies, and extra.
To enchantment to varied buyer sorts, you possibly can package deal merchandise as memberships, subscriptions, or bundles. Like Kajabi, LearnWorlds comes with an in-built online marketing platform. Right here, you possibly can construct partnerships with loyal ambassadors and pay fee every time they generate a sale. Associates can self-register on your program — simply set the fee share you’d prefer to spend on gross sales, and also you’re good to go. There’s, nonetheless, a scarcity of granular management over your associates. You possibly can’t, for instance, set totally different fee percentages for various associates.
It’s additionally value noting that LearnWorlds doesn’t provide any electronic mail advertising and marketing options. For this, you’ll should depend on third-party integrations.
Certainly one of Kajabi’s most vital promoting factors is its advertising and marketing options. First off, Kajabi affords electronic mail advertising and marketing automation, which already places it far above LearnWorlds’ advertising and marketing provide. Kajabi offers a number of 15 easy-to-customize electronic mail templates to assist kickstart the design course of. These templates are helpfully organized into classes similar to occasion bulletins, product showcases, and extra.
Kajabi’s visible electronic mail editor makes constructing and previewing electronic mail campaigns simple. It even affords automated topic line validation, which helps guarantee your message lands in your recipient’s major inbox somewhat than spam.
You may as well embrace wealthy content material components similar to countdown timers, movies, and even personalization (such because the recipient’s title).
Kajabi additionally comes with fundamental electronic mail segmentation. You possibly can arrange your record by members, subscribers, inactive customers, or construct customized segments from Kajabi’s “Individuals” tab to focus on college students in keeping with course progress, product purchases, tags you may have assigned them, and extra.
You possibly can even mix a number of filters for extra granular segmentation.
Kajabi’s online marketing program can be a bit extra superior than LearnWorlds. Most notably, you possibly can edit fee charges for particular person associates. You may as well generate stories on how associates are performing.
Like LearnWorlds, all these efforts are supported by coupons and reductions that you need to use to encourage cross- and up-selling. You possibly can decide the lifespan of your coupons and set utilization limits (for instance, apply coupons for single-use or bulk use).
You may as well create touchdown pages utilizing Kajabi’s customizable templates and intuitive drag-and-drop editor. This makes use of a 12-grid format the place you possibly can place content material blocks and components wherever on the grid. With a whopping 12 rows and columns to populate, it’s simple to snap content material into place whereas having fun with a lot of format freedom. Kajabi’s templates are organized by class to make it easier to discover a good match. For instance, opt-ins, customized homepages, about us pages, buyer movies and testimonials, bulletins, and extra.
Plus, you possibly can combine your touchdown pages together with your electronic mail campaigns, product promotions, and affords.
Lastly, Kajabi lets you create fundamental pipelines to automate advertising and marketing and gross sales funnels. You get entry to a visible workflow editor the place you possibly can mix touchdown pages, electronic mail campaigns, product pages, and extra that can assist you automate and optimize the whole buyer journey.
Advertising and marketing and Gross sales – Winner: Kajabi
Kajabi affords a extra complete vary of selling options. Actually, it covers so many areas of selling and gross sales that relying in your wants, you may not even want a third-party software in any respect.
LearnWorlds, however, has some neat advertising and marketing fundamentals however doesn’t come near Kajabi’s stage of flexibility and usefulness.
With superior analytics, you possibly can fine-tune your advertising and marketing and educating methods for higher outcomes.
So, let’s see what LearnWorlds and Kajabi provide on this division.
In the summertime of 2020, LearnWorlds expanded its analytics capabilities to incorporate progress stories. These stories embrace the next data about particular person college students:
- Once they final logged in
- Once they final enrolled
- Their whole examine time
- What number of programs they’ve signed up for
- What number of certificates they’ve earned
- Their common rating
These insights permit you to observe pupil progress and enable you to to acknowledge any pitfalls in your coaching. Suppose college students maintain falling away at a specific level. In that case, you possibly can reply by investigating why that’s the case and work to enhance.
You may as well construct customized progress stories utilizing filters similar to course, common rating, standing, electronic mail, consumer title, and extra. Plus, you possibly can mix a number of standards with “and”/“or” statements to create a report that matches your precise necessities.
LearnWorlds additionally offers stats on your movies that can assist you analyze the success of your video content material. You possibly can observe metrics similar to common engagement, whole performs, play charge, a warmth map, and an engagement graph.
Lastly, you profit from course perception stories that present exercise on particular person programs. This contains what number of customers accomplished the course, what number of viewers it has, the common and whole examine time, and the common course rating.
Kajabi’s analytics instruments permit you to evaluation stories on lecture completion, course completion, and task and quiz outcomes.
You possibly can simply observe every pupil’s efficiency, engagement, and progress. You may as well take a look at every course or lesson inside that course to watch completion and engagement charges. This allows you to establish the place college students may be dropping off and dropping curiosity. You may as well generate stories on particular person members to see the place they’re at with every course they’re enrolled in.
Like LearnWorlds, Kajabi additionally populates detailed video stats. This contains whole performs, play charge, and common engagement. You possibly can observe how these metrics change all through the video with a heatmap or graph.
Kajabi offers in depth gross sales and advertising and marketing stories, too, the place you possibly can rapidly evaluation your internet income and affiliate earnings.
There are additionally stories in your opt-ins, affords bought, web page views vs distinctive web page views, subscription metrics, and audio stats.
As a result of Kajabi boasts electronic mail advertising and marketing performance, you possibly can evaluation some fundamental metrics on your electronic mail campaigns, together with emails despatched, delivered, opened, clicked, onerous bounced, and unsubscribed. These statistics can be found for each particular person emails and sequences.
Analytics – Winner: LearnWorlds
Each LearnWorlds and Kajabi boast spectacular analytics capabilities. They provide superior video reporting instruments similar to heatmaps and graphs and allow you to look at course development. For additional insights, each additionally combine with Google Analytics and different reporting instruments.
Nevertheless, LearnWorlds takes the victory as a result of they provide customized reporting, which isn’t one thing that Kajabi offers on the time of writing.
No platform does all of it completely, which is why integrating your present tech stack together with your chosen course platform is a large bonus.
That mentioned, what native integrations do LearnWorlds vs Kajabi provide?
LearnWorlds’ focus is on offering a strong and easy-to-use LMS (Studying Administration System), and consequently, it falls brief in different areas — similar to advertising and marketing and gross sales.
As such, LearnWorlds depends on a wide range of integrations. There are a complete of 32 native integrations to select from, together with Shopify, PayPal, Stripe, Zendesk, Hubspot, Google Analytics, and others.
LearnWorlds additionally offers an API and a Zapier integration, making it doable to attach with tons of different apps with a bit additional effort.
The place integrations are involved, Kajabi falls a bit flat.
Nevertheless, as Kajabi comes with so many in-built instruments, this may not matter to you. Nonetheless, it’s good to have the pliability, and Kajabi, on this case, doesn’t. It solely affords eight native integrations, together with Mailchimp, Drip, Google Analytics, Convertkit, and others.
Like LearnWorlds, Kajabi additionally includes a Zapier integration and API entry.
Integrations – Winner: LearnWorlds
Relating to the variety of integrations on provide, LeanWorlds has Kajabi trumped. Whereas each present a Zapier integration and API entry, Kajabi doesn’t have many native third-party apps to select from.
Each LearnWorlds and Kajabi undertake subscription-based pricing fashions, so that you’ll must pay a month-to-month payment to entry these platforms. For sure, this may add up fairly rapidly.
So, beneath we’re exploring whether or not these instruments present worth to match their price ticket.
LearnWorlds affords 4 premium plans with a 30-day satisfaction assure and a 14-day free trial. Additionally, should you pay yearly, you’ll save 20% in comparison with month-to-month pricing.
Every plan comes with fundamental options similar to limitless programs, entry to a branding and theme editor, a video library, a web page builder, learner analytics, and extra.
The Starter plan prices $24 per 30 days if paid yearly and is meant for beginner course creators. On this plan, you’re charged a $5 payment per course sale.
The Professional Coach plan is greatest for skilled trainers and can set you again $79 per 30 days. The transaction charges fall away on this plan, and you may register as much as 5 admins or instructors. Now you can provide free programs, construct limitless pages and popups, and extra.
The Studying Heart plan is LearnWorlds’ hottest package deal at $249 per 30 days. You possibly can register as much as 20 admin customers or instructors, make use of full white-label choices, and extra.
The Excessive Quantity & Company enterprise plan means that you can add additional admins, deal with customized bulk enrollments, and extra. To get a citation, you’ll must contact LearnWorlds’ gross sales staff.
Kajabi affords three premium choices with 20% financial savings on annual billing. It doesn’t, nonetheless, provide an enterprise plan. All plans grant entry to the Kajabi College, 0% transaction charges, web site and product templates, dwell chat assist, and extra.
The Primary plan prices $119 per 30 days with annual billing. You possibly can create three merchandise (together with programs), three pipelines, and one web site and have 1,000 energetic members.
For $159 per 30 days, the Development plan unlocks 15 merchandise and pipelines, 25,000 contacts, 10,000 energetic members, and extra. You may as well take away Kajabi’s branding out of your web site.
Lastly, the Professional plan prices $319 per 30 days. You possibly can create 100 merchandise and pipelines and three web sites with as much as 100,000 contacts and 20,000 energetic members. You’ll additionally get entry to the code editor to unlock much more customizability.
Pricing – Winner: LearnWorlds
Kajabi is available in at a excessive premium worth that the majority beginner course creators in all probability can’t justify. In distinction, LearnWorlds is the extra inexpensive possibility. However with a $5 transaction payment imposed on LearnWorlds’ least expensive package deal, this may minimize deeply into your earnings when you begin producing extra gross sales.
Nonetheless, LearnWorlds’ Professional Coach possibility may very well be a superb compromise for newer creators with a smaller staff. It nonetheless is available in cheaper than Kajabi’s Primary plan and doesn’t restrict your course or web site creation, and also you profit from an online marketing platform (and a spread of different options).
Kajabi’s pricing is rather more suited to bigger colleges and companies eager to increase throughout a number of web sites to earn a gentle earnings from their programs.
Caught with a technical problem? Have a query? That is the place high-quality buyer assist comes into its personal.
Let’s see what you possibly can count on from LearnWorlds and Kajabi’s buyer care groups.
LearnWorlds affords 24/7 assist. Nevertheless, with LearnWorlds’ least expensive plan, you solely get entry to this 5 days per week (Monday to Friday).
If you happen to improve to the Professional Coach plan, you additionally get a one-hour onboarding name. Seeing that some customers discover LearnWorlds’ interface a bit overwhelming (not less than to start with), this may very well be simply the extent of steering you want. Your onboarding name covers subjects similar to branding, organising, customizing your web site, and extra.
You may as well entry the web information base, the place you’ll discover over 400 self-help articles. Then, there’s the LearnWorlds Academy, the place you’ll discover dozens of programs and classes that cowl intimately create programs, increase gross sales, and seize leads.
Kajabi affords an in depth array of on-line assets by way of its assist heart. Right here, you’ll discover detailed articles on every characteristic and performance. You additionally get entry to Kajabi’s common webinars and occasions.
If you wish to dive deeper, you possibly can enroll within the Kajabi College. This free useful resource contains varied programs and classes that present actionable recommendation on take advantage of out of the software.
To talk to a member of Kajabi’s customer support staff, there’s dwell chat assist between 6 AM and 5 PM Pacific Time on each fee plan. If you happen to improve to the Development plan, 24/7 turns into out there.
Buyer Assist: It’s a Tie
I like that LearnWorlds offers 24-hour assist even on its least expensive plan, though just for 5 days per week. Nevertheless, that is simply electronic mail assist. So though the contact hours are wonderful, the contact methodology feels much less direct.
Kajabi, however, doesn’t unlock 24/7 assist till their Development plan however affords extra direct dwell chat assist. Each platforms even have in depth on-line academies and information bases to assist get you began.
All in all, it’s too powerful to name, making it a tie for this spherical!
Professionals and Cons of LearnWorlds vs Kajabi
Earlier than ending this LearnWorlds and Kajabi evaluation, let’s recap the primary benefits and downsides of utilizing these platforms.
- Entry to 24-hour buyer assist even on the most affordable plan.
- With the Studying Heart plan, you get an onboarding name to assist familiarize your self with the interface.
- You possibly can create and distribute customized course certificates.
- Its least expensive plan is rather more inexpensive for brand new creators.
- You possibly can promote limitless programs immediately.
- It affords an amazing studying expertise with superior quizzing options and an in-built group.
- There are a whole bunch of customizable templates out there.
- There’s a cell model out there for college students to entry your content material on.
- On the Starter Plan, you pay a $5 payment on each course you promote, which may severely minimize into your earnings. You’re additionally not capable of provide free lessons.
- Many key options are locked behind larger pricing tiers, similar to online marketing, promoting subscriptions, and managing customers in bulk.
- It doesn’t provide electronic mail advertising and marketing.
- Its online marketing platform is kind of fundamental.
- Entry to highly effective course creation options, together with assessments, loads of design choices, and easy-to-use templates.
- There’s no restrict on video internet hosting and bandwidth, which is unbelievable for video-focused course creators.
- You possibly can create a weblog to accompany your course web site.
- It comes with a strong online marketing program.
- You get entry to a lot of useful advertising and marketing options, together with automation.
- The Kajabi College comes with loads of sensible programs and classes.
- 24/7 chat assist is offered from the Development plan upwards.
- College students can entry your content material by way of cell.
- You possibly can create a pupil group together with your merchandise on the heart.
- Entry to a versatile touchdown web page builder.
- It begins at an costly worth level, making it unaffordable for brand new creators on tight budgets.
- Its plans severely restrict what number of merchandise and pipelines you possibly can create. On the most affordable plan, you possibly can solely construct three programs.
- It is advisable go for the dearer Development plan to take away Kajabi’s branding.
- You possibly can’t create course completion certificates.
- Its quiz choices are comparatively fundamental.
LearnWorlds vs Kajabi: The Remaining Verdict
That’s it! We’ve reached the tip of our final LearnWorlds vs Kajabi evaluation.
To summarize, LearnWorlds is a studying administration system (LMS) targeted on offering improbable pupil studying experiences with its in-built group options and video interactivity. You profit from creating course completion certificates and get entry to a broader vary of quizzing options. LearnWorlds additionally integrates with a vaster vary of third-party instruments and begins at a extra inexpensive worth level.
Kajabi, however, is distinctly marketed at extra established companies and course creation veterans. It makes extra sense to modify to Kajabi when you’ve already loved some success together with your on-line college. Kajabi doesn’t solely facilitate on-line course creation, it additionally comes with a variety of selling and gross sales instruments. Nevertheless, the worth tag is appreciable. In case your key focus is simply creating an amazing studying expertise, Kajabi is rather more limiting.
The selection is so simple as this:
Would you like a one-stop store on your advertising and marketing, gross sales, and course creation? Do you propose to increase your on-line course right into a full-fledged on-line college with a thriving associates program? In that case, Kajabi may be for you.
Alternatively, are you a brand new course creator hoping to ship the very best pupil studying expertise? LearnWorlds focuses on what actually issues for an LMS and is cheaper from the get-go. Simply put together to shell out some additional money for varied integrations later down the road.
What do you suppose? Have you ever discovered the suitable e-teaching platform for you on this evaluation? Tell us your thought within the feedback field beneath!