Home Reviews Klaviyo vs Mailchimp: Which Is Higher? (2020)

Klaviyo vs Mailchimp: Which Is Higher? (2020)

Whether or not you’re a brand new entrepreneur or a veteran at on-line promoting, you in all probability know that nurturing and gaining new leads is a tricky problem. Not solely do you must hook new prospects to develop your viewers, however you even have to take care of every of those relationships. In any other case, it’s all too simple for a competitor to comb in and snap up your prospects. 

Sustaining buyer relationships are the lifeblood of any worthwhile enterprise, and as such, it might drain numerous your time.

So, should you’re seeking to relieve a number of the weight off your shoulders, a advertising automation platform may very well be the reply. 

Software program corresponding to Klaviyo and Mailchimp present all of the instruments you want to create electronic mail templates, design automated workflows, launch electronic mail funnels, and improve buyer interplay. So, as an alternative of hiring a complete advertising workforce, these instruments empower smaller operations and solopreneurs to arrange successful advertising methods.

Though Klaviyo and Mailchimp are comparable software program, there are distinct variations between the 2. These variations might make one in every of these platforms extra appropriate for your enterprise over the opposite. 

So, that can assist you resolve which main answer is the very best, we’re going to check Klaviyo and Mailchimp towards the next components:

  • Options
  • Ease of use
  • Integrations
  • Buyer assist and documentation
  • Pricing

By the tip of this assessment, you need to have a a lot clearer thought about which of those advertising automation instruments comes up trumps.

There’s heaps to cowl, so with out additional ado, let’s dive straight in! 


Klaviyo and Mailchimp’s core functionalities overlap considerably. At coronary heart, each platforms empower you to create, design, and automate electronic mail funnels. 

Nonetheless, to take advantage of out of any electronic mail marketing campaign, options corresponding to segmentation, automation, A/B testing, and reporting and analytics are essential. So, let’s discover these vital options in additional element and the way they examine for each Klaviyo and Mailchimp. 


For the uninitiated, ’electronic mail segmentation’ refers to splitting your electronic mail record into smaller subscriber teams. This makes concentrating on particular prospects with content material tailor-made to fulfill their wants a lot simpler. 

As an example, the emails you ship new subscribers could also be completely different from that of your loyal prospects. For instance, you’re way more prone to wish to ship a welcome electronic mail to somebody new to your electronic mail record and a reduction to a die-hard fan of your model. It simply doesn’t make sense to (at all times) ship the entire of your record the identical electronic mail!

That is the place segmentation comes into its personal. 

A tailor-made strategy to electronic mail advertising is important. In actual fact, over 90% of US consumers suppose personalised content material could be very or not less than considerably interesting. 

With that stat in thoughts, let’s see how Klaviyo and Mailchimp each strategy segmentation.


While you first enroll with Klaviyo, you’re instantly inspired to construct lists out of your imported contacts. They recommend the next titles on your lists: engaged, unengaged, and new subscribers. 

With Klaviyo’s highly effective segmentation instruments, you’ll be able to group subscribers primarily based on their behavioral and/or transactional information. Klaviyo takes data out of your Shopify account (or whichever CRM you’re utilizing) with the intention to phase your record primarily based on the way in which the prospect engages along with your model. 

This empowers you to get as particular as you want along with your segmentation to take the personalization of your electronic mail campaigns to the following stage. 

For instance, you would create a phase of those who checked out summer time attire greater than 3 times during the last seven days. Spectacular, proper?

Listed below are simply a number of the filters you should use to assist phase your electronic mail record:

  • Individuals who purchase particular varieties of merchandise
  • Individuals who solely purchase full value
  • Individuals who buy solely with coupons
  • Individuals who buy solely on sure days

These are only a few examples, however you get the concept. 

Klaviyo segmentation


Compared, Mailchimp’s segmentation instruments are considerably missing. Though you’ll be able to phase your viewers into smaller lists, you’ll be able to’t get as particular along with your segmentation as you’ll be able to with Klaviyo. Particularly, as a result of behavioral monitoring isn’t obtainable. 

It’s additionally price noting that Mailchimp counts subscribers that seem on a number of lists as separate contacts. This implies you would find yourself utilizing your contact allowance a lot sooner, which can power you to improve (however extra on pricing in a second). 

Mailchimp segmentation


Automation is important for liberating up your invaluable time with the intention to concentrate on different money-making duties. So, how do Klaviyo and Mailchimp compete on automation?


Klaviyo excels simply as a lot with its automation options because it does with segmentation. You possibly can select from an enormous record of electronic mail workflows and get began with an easy-to-use template. These embrace something from deserted cart reminders to birthday needs, thanks messages, and order updates. 

When you click on on one in every of these choices, you’ll be able to edit the template, design a brand new one from scratch, or add a completely completely different movement altogether. You possibly can even create workflows with a number of routes relying on buyer behaviors. This ensures you’re lined throughout a couple of eventuality. Superior, isn’t it?

Klaviyo automation


Mailchimp makes it simple to arrange workflows primarily based in your advertising targets. You possibly can select a plan of action, corresponding to welcoming new subscribers or wishing prospects a cheerful birthday. 

Frankly, for the price of Mailchimp, its easy-to-use and dependable automation options are spectacular. Not solely that, however its workflow templates are intuitive to construct, so in concept, you’ll be able to have one arrange inside minutes.

Mailchimp even integrates along with your web site with the intention to routinely ship emails primarily based on the subscriber’s habits. As an example, if a buyer clicks away from their cart, Mailchimp will routinely ship an deserted cart electronic mail (after a preset period of time). Easy, proper?

Nonetheless, be aware that superior automation, like the type simply described, is simply obtainable with Mailchimp’s paid plans.

Mailchimp automation

Reporting and Analytics

Information is the hinge-pin of any profitable advertising marketing campaign. It’s essential control the numbers to see which of your campaigns is essentially the most fruitful. 

Likewise, you’ll wish to be taught from the campaigns that didn’t generate the ROI you have been after. That means, you’ll be able to establish what went incorrect and push for higher conversions sooner or later. 

Each Klaviyo and Mailchimp provide reporting options that present these insights. However how do they differ?


With only a few clicks, Klaviyo offers you an summary of a number of metrics that supply a good suggestion of how your emails carry out. 

A few of these information factors embrace:

  • Your bounce fee
  • Your click-through fee
  • Dropped emails
  • Emails marked as spam
  • Your open fee
  • Emails acquired
  • Unsubscribed emails

You may as well customise your analytics dashboard and add a card to the reviews part to trace metrics of your individual selecting.

Stories can show data as both a line graph chart or as standard figures. 

Klaviyo additionally reveals what prospects are doing in real-time. This implies you could see when individuals are clicking on emails, which campaigns are driving purchases, and which prospects are essentially the most invaluable — because it’s taking place.

Lastly, Klaviyo additionally options A/B testing functionalities. This allows you to choose campaigns and examine them primarily based on a specified metric to see which performs higher.

Klaviyo reporting and analytics


In comparison with Klaviyo, Mailchimp presents a simplified strategy to reporting and analytics. 

Mailchimp furnishes you with all the fundamental analytics you want. You possibly can see these at a look out of your marketing campaign web page. Nonetheless, you can even dive deeper into the info to see how one electronic mail sequence performs in comparison with one other.

Mailchimp gives baseline success charges (based on your business), too, which might help put your expertise into perspective. Whereas Mailchimp doesn’t profit from predictive analytics like Klaviyo, you continue to have entry to all of the efficiency metrics you want to formulate a profitable marketing campaign. You may as well A/B take a look at your funnels primarily based in your electronic mail’s content material and topic line. 

On Mailchimp’s extra superior pricing plans, multivariate testing turns into obtainable, the place you’ll be able to discover the efficiency of various workflows in additional depth.

Mailchimp reporting and analytics

Klaviyo vs Mailchimp: Which Provides the Higher Options?

General, it seems that Klaviyo’s options are extra superior. Its automation, segmentation, and reporting instruments are way more in-depth. Ultimately, whereas each Mailchimp and Klaviyo get the job performed, Klaviyo goes that further step additional the place its options are involved.

Winner: Klaviyo

Ease of Use

Advertising automation instruments are sometimes complicated at first. That is very true should you’re new to electronic mail advertising. So, you’ll desire a platform that makes it simple so that you can get essentially the most out of it. 

With that in thoughts, let’s see how Klaviyo and Mailchimp examine on this rating…


Klaviyo is likely one of the most superior advertising automation instruments in the marketplace. This turns into evident once you notice the sheer wealth of information this platform generates for you at each nook. Though this gives much-needed perception into your advertising methods, it presents a steep studying curve. Nonetheless, as soon as mastered, Klaviyo presents a complete host of potentialities.

Whereas we’re as regards to ease of use, it’s additionally price mentioning that Klaviyo integrates seamlessly along with your eCommerce platform. So, you don’t must skip from one tab to the opposite to search out the data you’re after.  

On prime of this, Klaviyo additionally options an intuitive drag and drop editor you should use to compile automated workflows and design electronic mail templates for advertising campaigns. Plus, organising an account is actually so simple as one, two, three. Sure, you guessed it — there are simply three steps to getting related (as proven within the screenshot under): 

Klaviyo ease of use


In distinction to Klaviyo, Mailchimp’s dashboard is much easier, proscribing itself simply to core functionalities. That is nice if you need an electronic mail advertising device you’ll be able to stand up and working with rapidly. Nonetheless, should you’re after in-depth information gathering and analytics, it falls brief — not less than, compared to Klaviyo.  

Mailchimp additionally gives an intensive library of versatile and simply adaptable electronic mail templates. You possibly can modify these as you want utilizing its drag and drop electronic mail editor. A few of these templates simply present the ‘barebones’ with the intention to design lovely emails just about from scratch. 

The editor boasts loads of design choices. Every aspect slots into place rapidly and routinely — so that you’ll have professional-looking emails able to ship very quickly!

Mailchimp ease of use

Which Is Simpler to Use? Mailchimp or Klaviyo?

General, Mailchimp has the sting on this one. This platform is extremely intuitive, making it simple to make use of even for these new to electronic mail advertising. Klaviyo, compared, dangers being just a little overwhelming, and as such, comes with a a lot steeper studying curve.

Winner: Mailchimp


When you’re working a full-fledged on-line enterprise, you’re in all probability utilizing a number of instruments that can assist you. Out of your eCommerce platform to helpdesk software program to stock administration instruments, you’ll wish to guarantee your electronic mail advertising platform integrates with the software program you’re already utilizing.  

So, let’s have a look at which integrations Klaviyo and Mailchimp have to supply.


Klaviyo does an excellent job of pulling information from different advertising and CRM (buyer relationship administration) instruments. On their integrations web page, you’ll discover a big number of instruments, together with:

  • Eventbrite
  • Fb
  • HelpScout
  • Magento
  • GetSiteControl
  • LoyaltyLion
  • and lots of extra

Klaviyo additionally seamlessly collaborates with all the most important eCommerce platforms, together with Shopify, Magento, and BigCommerce.

Klaviyo integrations


Most notably, Mailchimp doesn’t presently provide a Shopify integration. This may make the device so much much less invaluable to many eCommerce retailers. 

Nonetheless, Mailchimp nonetheless integrates with tons of different options, together with:

  • Accelo
  • WooCommerce
  • BigCommerce
  • Stripe
  • Calendly
  • HootSuite
  • and lots of others
Mailchimp integrations

Klaviyo vs Mailchimp: Which Provides Higher Integrations?

General, Mailchimp trumps Klaviyo with its sheer variety of integrations. Nonetheless, should you require an in-depth integration with Shopify, you may flip in the direction of Klaviyo as a result of, as I’ve already talked about, this isn’t one thing Mailchimp presents.

When you’re after a particular integration, your greatest wager is contacting the platforms on to see whether or not they have one. 

Winner: Mailchimp

Buyer Help and Documentation

When you’re signing up for a long-term service, you wish to know the supplier has your again. So, let’s check out how Klaviyo and Mailchimp examine on assist.


Klaviyo doesn’t provide any telephone assist, however you’ll be able to rely on their assist through electronic mail and stay chat from 9 am to five pm ET (Japanese Time), Monday to Friday.

Nonetheless, be aware that should you’re utilizing Klaviyo’s free plan, solely electronic mail assist is out there.

On their web site, you’ll additionally discover a wide range of useful assets. These embrace the ‘Getting Began’ handbook and on-demand coaching movies and guides. 

The net assist heart additionally covers FAQ and gives extra data on making essentially the most out of the platform’s options.

Klaviyo customer support


Mailchimp presents 24/7 electronic mail and stay chat assist from the Necessities plan onwards. Nonetheless, should you’re on the Premium plan, you additionally unlock phone assist.

However, should you’re utilizing their free program, you don’t have a lot assist to rely on.

Nonetheless, Mailchimp presents a lot of assets on its web site. They provide an summary of their device and supply advertising suggestions and guides, which aren’t simply in English but additionally in Spanish, French, German, and Portuguese.

When you’re in any doubt in regards to the high quality of Mailchimp’s customer support, they received 4 worldwide awards for very good customer support in 2020. That tells you all you want to know!

Mailchimp customer service

Mailchimp vs Klaviyo: Which Provides the Higher Buyer Help?

General, Mailchimp presents a number of extra customer support channels and maintains longer opening hours for his or her assist strains. Whereas Cellphone assist is simply obtainable for greater tiers, Mailchimp’s total assist is very rated and thought of glorious throughout the online.

Winner: Mailchimp


Whichever device you enlist for has to fit your finances. That’s no secret. After all, prices are a significant component in deciding whether or not a advertising automation device works for you. 

Right here’s how Klaviyo and Mailchimp examine on value.


Klaviyo’s pricing is dependent upon whether or not you wish to enlist its providers for electronic mail, SMS, or each. The prices are solely versatile and fluctuate relying on what number of contacts you want to keep up a correspondence with. There are not any annual contracts or hidden charges to fret about, and you’ll estimate your prices by heading to their web site and getting into your variety of contacts.

For as much as 250 contacts, you should use Klaviyo’s electronic mail providers for free. This allows you to ship a most of 500 emails to as much as 250 contacts. When you attain this threshold, you’re prompted to improve. With this free account, you’ll be able to import and sync your information, customise emails and workflow templates, and revel in many different Klaviyo options.

SMS pricing is calculated primarily based on the variety of messages you ship. There’s no free model for this service.

Under, I’ve outlined a number of estimations on Klaviyo’s web site for both its electronic mail or SMS service. When you require each, merely add your electronic mail and textual content estimations collectively.


  • 500 contacts: $20 a month
  • 1000 contacts: $30 a month
  • 2500 contacts: $60 a month
  • 10,000 contacts: $150 a month

You possibly can ship limitless emails to those contacts, and also you’ll get entry to each electronic mail and chat assist.


Every SMS you ship with Klaviyo is priced at $0.01.

If you wish to ship MMS, you are able to do so for $0.03.

  • 250 textual content messages: $2.50
  • 500 textual content messages: $5.00
  • 1000 textual content messages: $10.00

When you enlist each providers, your breakdown may look as follows:

  • 10,000 electronic mail contacts monthly: $150
  • 10,000 messages despatched monthly: $100

So, your estimated complete for that month would subsequently be $250.00. Is sensible?

Klaviyo pricing


Mailchimp’s pricing at first look seems much like conventional SaaS (Software program-as-a-Service) subscriptions. There are 4 plans obtainable, together with a free program. 

With the free plan, you’ll be able to attain as much as 2,000 contacts throughout one viewers. You get entry to Mailchimp’s advertising CRM, a Mailchimp net area, kinds, touchdown pages, the web site builder, and the artistic assistant. 

The Necessities plan begins at $9.99 a month (in case your mailing record contains 500 contacts). At a most, you’ll be able to attain as much as 50,000 contacts over three audiences. When you require extra contacts on this tier, you’ll be able to calculate the prices on Mailchimp’s web site. The Important plan unlocks options corresponding to multi-step journeys, electronic mail templates, customized branding, A/B testing, and entry to 24/7 electronic mail and stay chat assist.

Extra options are added within the Commonplace Plan, which begins at $14.99 a month (for as much as 500 contacts) and might scale as much as 100,000 contacts throughout 5 audiences. Plus, you achieve entry to the client journey builder with branching factors. You may as well optimize your emails’ ship time and use behavioral concentrating on, customized templates, and dynamic content material.

The Premium Plan begins at $299 a month for 10okay contacts (with a cap of 200,000 contacts) throughout limitless audiences. It comes with superior segmentation, multivariate testing, comparative reporting, limitless seats, role-based entry, and telephone assist.

Rare senders can use Mailchimp’s providers on a pay-as-you-go foundation. That is meant for focused senders, email-only entrepreneurs, and seasonal companies. On this plan, you buy credit. Every electronic mail prices one credit score, and credit expire after 12 months. The pay-as-you-go program contains all of the Necessities plan options, with entry to themes, layouts, and fundamental reporting. Credit score blocks begin at 5000 credit. 

Emails value $0.03 every if you buy 300 credit, or $0.01 every should you spend $250 for 25,000 credit.

Mailchimp pricing

Klaviyo vs Mailchimp: Which is the Higher Worth for Cash?

When you’re on the lookout for a pay-as-you-go service, Klaviyo’s pricing is simple and truthful.

Within the meantime, Mailchimp requires you to improve to dearer tiers to get essentially the most out of its options. It’s total cheaper than Klaviyo, nevertheless.

Whereas it may be argued Klaviyo boasts extra superior options, Mailchimp is the correct alternative should you’re on the lookout for a mid-budget answer that will get the job performed.

Winner: It’s a draw (sort of…)

Klaviyo vs Mailchimp: Remaining Ideas

Klaviyo and Mailchimp each provide a formidable set of options for advertising automation, so we might be assured these two instruments will stay aggressive sooner or later. 

When you’re new to electronic mail advertising, neither Klaviyo nor Mailchimp are essentially the most inexpensive choices in the marketplace. Nonetheless, they’re definitely amongst essentially the most dependable and superior ones.

General, I feel Klaviyo is the correct alternative if you need entry to extra superior options and wish to dig deep into information analytics. Its workflow, segmentation, and reporting instruments are a number of the greatest within the biz. Klaviyo was designed with eCommerce retailers in thoughts, and its in-depth integrations show that that is undoubtedly the case. Nonetheless, total, Klaviyo is the dearer choice.

Mailchimp is a superb answer for anybody who simply desires to concentrate on electronic mail advertising. Usually talking, it’s higher suited to content- and information-based companies slightly than eCommerce because it doesn’t perform fairly as effectively with on-line buying platforms. For the considerably cheaper pricing, it will get the job performed, and it does so intuitively. Anybody on the lookout for an easy and dependable answer can be solely proud of Mailchimp.

Each these instruments provide free plans, so you can also make an account with both to have a look round their dashboards. This can doubtless provide you with a greater perception into which of those two platforms is healthier for your enterprise.

Within the meantime, we’re curious, between Klaviyo and Mailchimp, which one do you suppose is healthier? Tell us your ideas within the feedback under!