Home Reviews Kartra vs Kajabi: Which Comes Out on High? (2020)

Kartra vs Kajabi: Which Comes Out on High? (2020)

In case you’re interested by kickstarting your individual on-line enterprise, you’re most likely knee-deep in analysis. It’s really easy to get absorbed within the ocean of instruments and software program geared in direction of eCommerce entrepreneurs. Many of those focus on web site constructing, whereas others present advertising and marketing instruments, automation options, and/or helpdesk performance.

In mild of that, we’re exploring two instruments that undertake a really holistic strategy to supporting on-line companies: Kartra and Kajabi.

These SaaS (Software program as a Service) functions empower you to design and launch an internet site the place you possibly can promote your services and products. Moreover, they arrive with advertising and marketing and helpdesk options too!

These platforms are all-in-one, permitting you to deal with your total enterprise from a single dashboard. That being mentioned, there’s one important distinction between Kartra and Kajabi that we have to acknowledge earlier than we put them in opposition to one another in a overview.

Kartra means that you can promote each digital and bodily merchandise. In distinction, Kajabi is explicitly designed for entrepreneurs eager to promote digital content material and on-line programs.

Bearing that in thoughts, Kajabi clearly isn’t the proper selection if you happen to’re seeking to kickstart an eCommerce retailer. On this overview, we’re, due to this fact, preserving a digital focus. 

So, with out additional ado, let’s check out Kartra vs Kajabi.

Kartra vs Kajabi – Key Variations and Similarities

Earlier than we dive any deeper, let’s take a extra normal take a look at these two instruments in contrast.

Their Variations:

  • Kartra is primarily a advertising and marketing platform. Nonetheless, virtually like an ‘afterthought,’ it additionally provides internet hosting for digital merchandise. In distinction, Kajabi is, initially, a web-based course platform that additionally helps you to construct web sites and market your content material.
  • Kajabi allows you to run a weblog on your web site. Compared, Kartra doesn’t provide this performance.
  • Kartra comes with an inbuilt helpdesk, enabling you to put in stay chat on your web site. Whereas, Kajabi doesn’t have built-in helpdesk/chat performance. As an alternative, you’ll have to put in a third-party plugin resembling Dwell Chat to get this function.  
  • Kartra comes with an inbuilt scheduling and calendar system, which lets you e book and handle appointments and showcase your availability simply. Kajabi doesn’t provide this function. Nonetheless, you possibly can embed a third-party app resembling Calendly to attain comparable performance.

Their Similarities:

Now, let’s see what each platforms have in frequent.

  • Kajabi and Kartra each allow you to construct and launch an internet site and host your content material. 
  • They each present intuitive drag and drop editors with numerous templates appropriate for a number of sorts of internet pages.
  • Each platforms include advertising and marketing automation instruments that can assist you optimize your gross sales and e mail workflows.

Kartra vs Kajabi – Core Options In contrast

Now, let’s have a better take a look at Kajabi’s and Kartra’s core suite of options and the way they sq. up in opposition to each other.

Net Web page Builder & Editor

As I’ve simply mentioned, each Kartra and Kajabi empower you to create your individual internet pages and host your content material.


With Kajabi, you begin with an internet site template and customise it as you see match. There are six themes accessible, which dictate the general look of your web site. Nonetheless, you possibly can import and use your individual customized themes do you have to want. 

It’s value noting that inside Kajabi’s overarching themes, every web page is customizable. That is the place Kajabi’s web page templates come into play.

Kajabi offers a further 20 pre-designed templates that allow you to customise your web site and pipeline pages additional. The vary isn’t big, however the templates are clear and professional-looking. 

When you’ve picked your template, you dive into the web page builder. Right here, you possibly can select from over 40 website components that can assist you deliver your imaginative and prescient to life. 

Kajabi page builder


In distinction, Kartra works a bit of in another way. It doesn’t provide you with a choice of themes to get began with. As an alternative, you rely on a strong web page builder to create your web site. From there, you possibly can select from over 200 templates to create particular internet pages — your homepage, gross sales pages, and way more. 

These design choices are refreshingly assorted. When you’ve picked a template, you possibly can edit them contained in the drag and drop web page editor.

Kartra page builder

The Winner: Kartra (Until You Desire a Weblog)

On the subject of design options alone, Kartra has the higher hand. Nonetheless, they don’t provide running a blog performance.

Whereas, Kajabi means that you can construct and handle your individual weblog on your web site. Right here, you possibly can create posts and add content material, together with movies. Better of all, Kajabi creates an computerized put up index, which you’ll be able to additional customise.

Electronic mail Advertising

Each Kartra and Kajabi empower you to construct and handle your e mail checklist. You’ll be able to ship broadcast emails and computerized responses and automate total e mail advertising and marketing workflows.


You’ll be able to section your viewers utilizing Kajabi’s tagging function. This works wonders for sectioning your checklist into particular teams of individuals with the intention to ship them tailor-made content material to fulfill their specific wants.

You’ll be able to set the supply time of your emails out of your Advertising Settings. With e mail sequences, you may as well management the times, hours, and minutes your messages are despatched out earlier than or after an occasion.

Kajabi additionally offers 18 e mail templates so that you can select from. Or, you can begin from scratch to recreate one thing extra aligned to your model.

Kajabi email marketing


Kartra works equally. Nonetheless, it offers a number of extra options and adaptability compared to its competitor. 

On prime of that, Kartra’s cut up testing function is extremely sturdy. This lets you ship totally different emails based mostly on numerous situations to see which one generates the very best open charges, gross sales, click-throughs, and many others. 

In distinction, Kajabi doesn’t provide a cut up testing device. As an alternative, to watch your e mail campaigns’ success, you’ll have to make use of their Analytics device, which isn’t as intuitive. 

Final however not least, Kartra additionally offers stunning e mail templates. These lay the proper basis for professional-looking advertising and marketing communications, as you possibly can simply customise them to mirror your model’s aesthetic. 

Kartra email marketing

The Winner: Kartra

Though Kajabi’s and Kartra’s e mail options are considerably comparable, Kartra’s cut up testing performance provides them the sting.

Gross sales Funnels

How straightforward is it to construct a gross sales funnel with both of those platforms?


Kajabi provides a helpful gross sales pipeline builder. This intuitive device empowers you to construct high-converting gross sales funnels — and shortly.

You’ll be able to select from six pipeline blueprints to get began, then Kajabi creates all the required pages, emails, and provides for that marketing campaign. These are all customizable, and you may add new internet pages and e mail funnels to those pipelines as you see match. 

In different phrases, you possibly can design your complete gross sales funnel inside one builder the place you will be as hands-on in its creation course of as you’d like.

Kajabi sales funnel


Compared, Kartra lacks the place gross sales funnel options are involved. Sure, it boasts highly effective capabilities with its distinctive instruments, nevertheless it doesn’t function a visible funnel editor like Kajabi.

Consequently, you must create pages and merchandise individually, arrange your e mail funnel in one more window, and manually hyperlink all these items collectively.

The Winner: Kajabi

The place creating high-converting gross sales pipelines are involved, Kajabi wins. Its visible editor ensures an intuitive course of. Whereas, Kartra doesn’t provide this performance, making constructing gross sales funnels far more difficult. 

Programs and Memberships

Are you going to create a web-based course or a digital membership space? If that’s the case, take word.

Kajabi – Course Builder

Kajabi’s course builder is intuitive and simple to make use of. You’ll be able to create a brand new product with only a click on and shortly add classes and modules to it one after the other.

You may as well use the majority add function to import all of your course content material in a single go. Then, Kajabi mechanically creates a lesson for every of them.

Reordering your classes can also be a breeze, so relaxation assured you could have full management over your course construction. 

Kajabi course builder

Kartra – Course Builder

Kartra lets you construct programs and memberships in addition to promote bodily and digital merchandise. As such, this platform’s focus is cut up, and this reveals in its course builder. 

The device isn’t essentially the most intuitive on the market and feels clunky in locations. Nonetheless, Kartra provides over 15 course constructing components, which offers a good quantity of flexibility when including and creating your course content material. 

Sadly, Kajabi’s bulk and cloud import performance is lacking from Kartra.

Kartra course builder

Kajabi – Studying and Engagement Options

Kajabi provides a wide range of studying and pupil engagement options. You’ll be able to most notably set assessments, quizzes, set up a web-based group, and drip feed/lock your content material as obligatory.

So, if you wish to guarantee college students full programs in chronological order, with assessments to overview their understanding, that’s doable. 

Kajabi learning and engagement features

Kartra – Studying and Engagement Options

Kartra is extra limiting on this regard. You’ll be able to’t create quizzes or surveys, so if you wish to take a look at your college students, you’ll want to make use of a third-party device.

It additionally doesn’t have the performance you have to create a group space. The truth is, the one function Kartra overlaps with Kajabi is its means to drip feed and lock content material.

Kartra learning and engagement features

The Winner: Kajabi

On the subject of programs and memberships, it’s plain to see that Kajabi cares about these components much more than Kartra does.

Buyer Service Options

Offering high-quality customer support is the lifeblood of any enterprise, so let’s see how these platforms assist you present first-rate buyer help.


Karta comes with an inbuilt helpdesk the place you possibly can set up a stay chat and ticketing system on your web site for guests to contact you.

You may as well simply create a information base on your web site. That is value its weight in gold for encouraging your viewers to pursue the self-help route and alleviate among the pressure off your buyer help crew. 

Kartra customer service features


Kajabi doesn’t provide options like this. To realize the sorts of performance Kartra provides, you would need to use a third-party plugin.

Nonetheless, as I’ve already hinted at, with Kajabi, it’s straightforward to create a web-based group, which may additionally double-up as a spot when your viewers can discover buyer help.

The Winner: Kartra

Kartra’s inbuilt helpdesk is a godsend for anybody seeking to up their customer support recreation.

In distinction, with Kajabi, you must go to the hassle of putting in a third-party plugin or coding your individual resolution to get pleasure from the identical performance.

Affiliate Advertising

You’ll be able to create affiliate marketing online applications with each Kartra and Kajabi. The truth is, each platforms will let you select the merchandise you need your associates to advertise, generate affiliate hyperlinks, and set a share for commissions.

It’s additionally straightforward to ship bulletins to all of your associates, add new associates, and observe the affect of your affiliate marketing online program with each Kartra and Kajabi. 

Nonetheless, Kartra goes the additional mile by providing a number of extra superior affiliate marketing online options. As an illustration, you possibly can allow prompt PayPal funds in your associates and set a minimal gross sales threshold earlier than bills are launched. You may as well accumulate and handle tax varieties out of your associates — helpful, proper?

The Winner: Kartra

It’s clear to see that with its barely extra refined affiliate marketing online options, Kartra has the sting on this division. 

Kartra vs Kajabi – Pricing

When buying any piece of software program for your corporation, pricing is at all times a major precedence. So, which of those on-line instruments offers higher worth for cash? Let’s have a look.


Kartra provides 4 fee tiers you possibly can subscribe to. In case you choose to pay yearly, you’ll get pleasure from a 25 % low cost on the costs under. You’ll be able to cancel or swap plans at any time. Kartra additionally comes with a 30-day money-back assure if you happen to’re dissatisfied with the software program for any cause.

Each Kartra plan consists of their funnels, campaigns, e mail advertising and marketing, and video instruments in addition to their on-line checkout and web page editor. 

The place the plans primarily differ are their higher limits:

The Starter Plan for $99 a month limits you to 2,500 leads, and you may solely function from one customized area. You’re additionally restricted to 100 pages, 50 GB bandwidth, 15,000 emails monthly, and 20 merchandise. In different phrases, that is loads if you happen to’re simply beginning out or don’t anticipate branching out an excessive amount of.

The Silver Plan for $199 a month lifts the lead restrict to 12,500 and means that you can join three customized domains. This plan eradicates limits on every thing else. That’s proper! Limitless emails, pages, movies, merchandise, membership websites, and extra. You may as well add as many crew members as you need. 

You additionally acquire entry to Kartra Company with the Silver plan and each bundle following. This allows companies to assist purchasers handle their on-line companies. Company customers can entry all their accounts from their Kartra dashboard.

The Gold Plan for $299 a month lifts the lead restrict to 25,000 and allows you to join 5 customized domains.

And eventually, the Platinum Plan for $499 a month means that you can work with as much as 50,000 leads throughout ten customized domains.

Suppose you’re glad together with your plan, however the limits have gotten tight. In that case, you may as well buy add-ons resembling further domains or extra emails and bandwidth. You may as well make use of Kartra’s API to code your individual customized add-ons.

Kartra pricing


Kajabi retains it less complicated with simply three paid plans to select from. If you choose their annual fee plan, you’ll save 20 % on the costs. Kajabi additionally provides a 14-day free trial and a 30-day money-back assure. Nonetheless, in contrast to Kartra, you’ll miss out on a few of Kajabi’s options if you happen to don’t pay extra. 

Observe that on the time of writing, Kajabi was providing a reduction. That’s why the costs within the screenshot differ from the prices quoted under.

Moreover, the plans restrict what number of merchandise you possibly can promote and what number of customers you possibly can add. That being mentioned, you possibly can create limitless touchdown pages and advertising and marketing emails with all applications. 

The Primary Plan begins at $149 a month and limits you to 3 merchandise and three pipelines. You’ll be able to nurture as much as 10,000 contacts and help 1,000 lively members on one web site. You additionally get entry to the next options: webinars and occasions, assessments and quizzes, chat help, and automation. 

With the Progress Plan for $199 a month, you possibly can promote 15 merchandise and create 15 pipelines. Your contact restrict is upped to 25,000; you possibly can help 10,000 lively members and register 10 admin customers. You additionally acquire entry to 24/7 chat help, unlock superior automations, affiliate marketing online options, and also you’ll benefit from the removing of Kajabi’s branding.

Lastly, the Professional Plan prices $399 a month and ups your restrict to 100 merchandise and 100 pipelines. You’ll be able to ship 2,000,000 advertising and marketing emails, nurture 100,000 contacts, help as much as 20,000 lively members throughout three web sites, and register 25 admin customers. The Professional Plan additionally unlocks Kajabi’s code editor.

Kajabi pricing

The Winner: Kartra

If we go by worth alone, Kartra emerges a transparent victor. Kartra doesn’t restrict your options on any of its plans. As an alternative, you begin with limits that match your corporation measurement and develop as you develop later down the road. To not point out, Kartra’s starter worth is decrease than Kajabi’s, but it means that you can promote extra merchandise. 

Alternatively, Kajabi’s lead limits are greater. So, when you’ve got a great deal of contacts and fewer merchandise, Kajabi would possibly provide an appropriate plan for you. In any other case, I feel Kartra offers higher worth for cash.

Kartra vs Kajabi – Buyer Help


You’ll be able to contact Kartra’s help crew through on-line tickets or stay chat. You’ll be able to entry stay chat help Monday to Friday, from eight am to 12 pm PST. 

You may as well entry Kartraverse on-line, which is their coaching program for serving to you get essentially the most out of your Kartra account. It’s a playful manner of placing you thru coaching to turn out to be a Kartranaut.

Right here, you’ll discover loads of tutorials, advertising and marketing ideas, in addition to an FAQ part. This quirky strategy to on-line documentation is refreshing however a bit of more durable to navigate. Fortunately, it comes with a website map explaining what will be discovered the place.

Kartra customer support


The extent of buyer help you obtain from Kajabi relies upon on your chosen pricing tier.  

On the Primary plan, you acquire entry to stay chat help. This solely turns into a 24/7 service with the Progress plan. 

Alternatively, you possibly can contact Kajabi through e mail, and every plan comes with entry to the Kajabi College. This consists of hours value of coaching movies on the right way to use Kajabi’s instruments. 

There’s additionally a vibrant group of Kajabi customers you possibly can community with. This can be a great spot to seek out help and focus on the very best methods for advertising and marketing and utilizing Kajabi.

Kajabi customer support

The Winner: Tie

Kartra and Kajabi provide an identical high quality of customer support. Nonetheless, if you happen to’re prepared to pay the additional to obtain 24/7 stay chat help, then Kajabi could also be value contemplating. If not, you’ll be nicely sorted with both platform. 

Kartra vs Kajabi – Execs and Cons

Earlier than we spherical up this overview, let’s summarize the professionals and cons of each instruments to provide you a clearer concept of the place these platforms shine and the place they flop. 

Kartra’s Execs

  • Its in-built helpdesk with stay chat and ticketing system empowers you to supply wonderful customer support.
  • Its scheduling instruments make managing your time and appointments a breeze.
  • Its highly effective internet web page builder comes with assorted design choices. 
  • You get entry to sturdy e mail advertising and marketing instruments and superior affiliate marketing online options.
  • Cheaper pricing general accessible.

Kartra’s Cons

  • There are many configuration steps for every function; as such, Kartra comes with a steep studying curve that may be overwhelming for some.
  • Kartra places a restrict on your video bandwidth, which isn’t nice for these primarily internet hosting video content material on their website.
  • There isn’t a running a blog device.
  • There’s isn’t a visible gross sales pipeline function.
  • Kartra’s course constructing and pupil engagement instruments are restricted — as an example, there aren’t any evaluation, quiz, or group options accessible.

Kajabi’s Execs

  • You get entry to a strong course builder that includes loads of design choices and studying instruments resembling assessments, surveys, and quizzes.
  • Kajabi comes with a running a blog function.
  • There’s a visible gross sales pipeline editor, making it straightforward to create advanced campaigns inside one editor.
  • There aren’t any limits on video internet hosting or bandwidth.

Kajabi’s Cons

  • Its web site builder is extra restricted, with much less versatile themes and design choices.
  • There are restricted helpdesk instruments. You’ll must supply a third-party to create a smoother customer support expertise.
  • You’ll be able to’t promote bodily merchandise.

Last Verdict

All this overview might need proven you is that Kartra and Kajabi, whereas sharing many options, are fairly totally different at their core. 

It’s exhausting to say whether or not Kartra or Kajabi provides a greater set of options. The reality is, the 2 platforms excel in barely totally different areas. Relying on your priorities, you would possibly discover yet another appropriate than the opposite.

Kartra‘s web site builder is healthier general, a wonderful platform for affiliate marketing online, and boasts highly effective e mail advertising and marketing options.

If creating and promoting programs isn’t an enormous focus for you, Kartra provides a extra versatile platform, particularly, as a result of you possibly can promote each bodily and digital merchandise and market them with Kartra’s spectacular array of gross sales and advertising and marketing instruments. 

Kartra additionally comes with a helpdesk and scheduling device that’s particularly helpful if you happen to’re promoting companies or one-on-one consultancies. 

Nonetheless, with regards to constructing gross sales funnels and programs or memberships, Kajabi emerges as a transparent victor. Not solely that however if you happen to’re primarily a web-based course supplier promoting instructional video content material, Kajabi is the higher choice for you.

It’s designed with on-line course creation in thoughts, which is mirrored in its highly effective course builder. Kajabi can also be wonderful if you wish to handle your total web site utilizing one platform, together with your running a blog, advertising and marketing, and gross sales duties. 

Have you ever tried out both of those software program functions? Inform us about your expertise within the feedback under.