8 Best WordPress Email Marketing Plugins 2022

Looking for the perfect WordPress e-mail advertising plugins to handle your e-mail efforts from WordPress?

Whereas there are tons of SaaS e-mail advertising companies on the market, it’s cumbersome to must log in to a third-party software every time you need to work together with your e-mail advertising.

Luckily, there are some glorious WordPress e-mail advertising plugins that allow you to handle every part with out leaving WordPress.

On this put up, we’ve collected eight of the perfect choices obtainable. A few of these are native WordPress e-mail advertising plugins that work completely in WordPress. Others are SaaS instruments that provide devoted WordPress plugins which nonetheless give them a extra native WordPress really feel.

For every plugin, we’ll break down the next data:

• Key options
• Pricing
• Most original options (that will help you differentiate them)

Let’s dig in!

HubSpot is a well-liked CRM (Buyer Relationship Administration) service that provides very versatile e-mail advertising options, together with a devoted WordPress plugin that permits you to entry the e-mail advertising and CRM options with out leaving your WordPress dashboard.

It excels relating to protecting monitor of your contacts’ exercise and organising all forms of helpful automations and segments.

Principally — in order for you the advantages of a full CRM service with out leaving your WordPress dashboard, HubSpot is without doubt one of the prime choices.

Nevertheless, should you simply desire a easy software to ship primary newsletters to your subscribers, you would possibly desire a special WordPress e-mail advertising plugin, as HubSpot’s superior advertising and gross sales options is perhaps overkill on your wants.

Key Options

• Full CRM – handle contacts in a full-service CRM.
• Tight WordPress integration – whereas HubSpot is a SaaS, the devoted plugin permits you to handle most issues with out leaving your WordPress dashboard.
• Versatile e-mail sending choices – ship emails to people, your whole checklist, focused segments, and extra. You’ll be able to ship manually or arrange automation sequences.
• Drag-and-drop builder – design emails utilizing a visible interface.
• Types and popups – use these to develop your contact checklist.
• Detailed analytics – transcend primary open and click on monitoring and see precisely what every contact does in your website.
• Reside chat – you may as well add a stay chat field. The neat factor is that you need to use your stay chat (and chatbots) to develop your e-mail lists.

Pricing

The HubSpot CRM and WordPress plugin are each free, as are the core e-mail advertising options. With simply the free model, you possibly can develop your subscribers and ship them emails.

The free plan helps 2,000 e-mail sends per 30 days ceaselessly.

To extend sending limits and entry options equivalent to extra superior automation and A/B testing (and plenty extra), the paid plans begin at $45 per 30 days.

What’s Distinctive about HubSpot?

Probably the most notable factor about HubSpot is that it’s not simply a software for e-mail advertising – it’s a full-service CRM that additionally consists of analytics, stay chat, popups, kinds, and plenty extra.

In order for you all these options, the HubSpot WordPress plugin provides you entry to all of them free of charge and with out leaving WordPress.

Publication is a well-liked free WordPress e-mail advertising plugin at WordPress.org. There’s additionally a premium model that provides extra options should you want them.

With Publication, you possibly can handle your subscribers and ship emails all with out leaving your WordPress dashboard. It might additionally aid you create opt-in kinds to develop your lists within the first place.

Nevertheless, Publication doesn’t embody its personal e-mail sending service, so that you’ll must combine it with a third-party SMTP service (the plugin makes this very straightforward to do).

Key Options

• Native WordPress – do every part with out leaving WordPress.
• Drag-and-drop builder – design your emails utilizing a visible, drag-and-drop editor.
• Guide or computerized – ship handbook newsletters or arrange computerized emails and autoresponders.
• SMTP / devoted sending service integrations – Publication provides devoted integrations for fashionable companies like Amazon SES. There’s additionally a generic SMTP integration for any service.
• Listing constructing instruments – create opt-in kinds or let individuals robotically subscribe once they remark. You may also lock your content material till individuals subscribe.
• Listing administration – handle limitless subscribers out of your dashboard and create limitless lists to divide them.
• Analytics experiences – monitor analytics to see how efficient your e-mail advertising efforts are.

Pricing

Publication has a free model at WordPress.org that may work should you’re simply manually sending newsletters.

Nevertheless, for computerized emails or extra superior options like reporting, you’ll must pay. The paid plan begins at $69 to be used on as much as three websites and one yr of assist and updates.

As a result of Publication doesn’t embody its personal sending service, you might also must pay for a devoted e-mail sending service.

You’ll find free companies for low-volume sending. For instance, SendGrid’s free plan permits you to ship 100 emails per day ceaselessly.

For higher-volume sending, Amazon SES is without doubt one of the least expensive choices. It prices $0.10 per 1,000 emails. So should you’re sending 50,000 emails per 30 days (which is rather a lot), you’d pay $5 per 30 days for e-mail sending.

What’s Distinctive about Publication?

Publication doesn’t actually have any killer standout options. It’s simply an general stable possibility that provides good worth and allows you to handle every part from WordPress.

For those who pair it with one thing like Amazon SES, you’ve a really reasonably priced resolution for managing limitless contacts and sending as many emails as wanted.

Email Subscribers is one other freemium possibility that makes use of an analogous strategy because the Newsletters plugin above.

It provides you an in-dashboard interface to handle your whole subscribers and emails, which you’ll then hook as much as an SMTP sending service to really ship the mail.

Nevertheless, in contrast to Publication, the free model of this one is fairly restricted, as you want a paid plan to make use of a devoted e-mail sending service. For that cause, I solely advocate it should you’re prepared to pay.

Key Options

• Native WordPress – do every part with out leaving WordPress.
• Guide or computerized emails – ship one-off broadcasts or arrange autoresponders. You may also robotically ship emails once you publish a weblog put up.
• TinyMCE editor – design emails utilizing the Basic TinyMCE editor. It’s somewhat extra restricted than a visible builder however it works nice for simple emails which can be primarily text-based.
• Icegram integration – combine with the Icegram lead era plugin (from the identical developer) to develop your e-mail lists.
• Fundamental analytics – monitor opens and clicks.
• SMTP integration – the premium model consists of generic SMTP and API integrations.

Pricing

Email Subscribers has a restricted free model at WordPress.org. Nevertheless, as I discussed earlier, the free model does not assist SMTP sending, so it’s not a viable resolution for e-mail advertising as a result of your deliverability will virtually actually be unhealthy (a number of emails will go to spam).

The premium model begins at $6.5 per 30 days whereas for $10.75 per 30 days, you get SMTP assist and different extra superior options (each billed yearly).

For those who select the Starter plan, you’ll additionally want your individual e-mail sending service. Once more, Amazon SES is without doubt one of the most reasonably priced choices, however you need to use any SMTP service (with the paid model).

What’s Distinctive about Email Subscribers & Newsletters?

As with Publication, I don’t assume there’s a single killer function in Email Subscribers. It’s simply an all-around stable software with all of the options that most individuals want. For those who pair it with an inexpensive sending service, you’ve a really reasonably priced resolution for managing limitless contacts.

MailPoet is a well-liked WordPress e-mail advertising plugin that permits you to handle every part about your e-mail advertising efforts from WordPress.

Nevertheless, in contrast to the 2 earlier plugins, it additionally consists of its personal e-mail sending service to make sure excessive deliverability while not having to combine a separate SMTP supplier.

Whereas you need to use MailPoet to ship all forms of emails, it additionally has a decent WooCommerce integration which makes it nice for eCommerce shops. In truth, the WooCommerce integration was so sturdy that WooCommerce acquired MailPoet in 2020!

As of 2022, MailPoet remains to be a subsidiary of WooCommerce and Automattic (the corporate behind WordPress.com and Jetpack).

Key Options

• Native WordPress – do every part with out leaving your WordPress dashboard.
• Constructed-in sending service – no want to make use of a separate SMTP service like different plugins (although you possibly can if you wish to). MailPoet may also ship your website’s transactional emails along with advertising emails.
• Visible, drag-and-drop e-mail builder – design your emails utilizing a visible interface.
• Types and popups – design your individual customized kinds and popups utilizing the native WordPress block editor (Gutenberg).
• Guide or computerized emails – ship emails manually or arrange autoresponders. You may also arrange automations equivalent to sending a weekly digest of your newest weblog posts or WooCommerce merchandise.
• Listing administration and segmentation – handle limitless lists from WordPress and phase customers as wanted.
• WooCommerce integration – ship deserted cart reminders and post-purchase follow-ups. You may also see how a lot income your emails generate in your stats and phase customers primarily based on their buying historical past.
• Analytics – monitor detailed analytics to see how partaking your emails are.

Pricing

MailPoet has a free plan at WordPress.org that’s fairly beneficiant with its options. There’s additionally a forever-free plan for the MailPoet sending service that permits you to ship as much as 5,000 emails per 30 days to as much as 1,000 subscribers.

When you exceed these limits, the worth that you simply’ll pay will depend on whether or not you need to use the MailPoet sending service or your individual e-mail sending service.

Listed below are the beginning costs (for 1,500 subscribers):

• Your individual sending service (Marketing strategy) – begins at $14 per 30 days to ship limitless emails.
• MailPoet sending service (Creator plan) – begins at $17 per 30 days to ship limitless emails.

For most individuals, I feel that utilizing MailPoet’s sending service provides significantly better worth as a result of it permits you to ship limitless emails for just a bit bit extra.

What’s Distinctive about MailPoet?

MailPoet has a couple of distinctive issues going for it.

One of the crucial distinctive particulars is MailPoet’s built-in e-mail sending service, which helps you obtain excessive deliverability while not having to make use of a third-party service. Whereas this can be a customary function in SaaS e-mail advertising companies, most different WordPress e-mail advertising plugins do not embody their very own sending companies. This makes MailPoet simpler to make use of than these different plugins, which will be nice should you’re not a really technical individual.

Second, the interface may be very good. The visible builder provides you a number of management and you may as well use the native WordPress block editor for kinds and popups, which is a step above most different WordPress e-mail advertising plugins.

Lastly, when you have a WooCommerce retailer, MailPoet’s devoted WooCommerce integrations are very helpful. I feel that is positively the perfect WordPress e-mail advertising plugin for WooCommerce shops. Keep in mind – the mixing was so good that WooCommerce acquired it!

Mailster is the preferred WordPress e-mail advertising plugin at Envato’s CodeCanyon market, the place it has tens of 1000’s of gross sales and a fairly stable ranking.

It provides you an in-dashboard interface to handle limitless subscribers, together with a drag-and-drop e-mail builder. The one factor it doesn’t do, although, is have its personal sending service. Nevertheless, it does provide you with instruments to allow you to combine with your individual e-mail sending service.

Key Options

• Native WordPress – do every part with out leaving WordPress.
• Visible, drag-and-drop e-mail builder – you additionally get 400+ premade e-mail templates.
• Listing administration and segmentation – create limitless lists and add segmentation guidelines to focus on subscribers.
• Guide or computerized emails – ship one-off broadcasts or arrange autoresponders or different forms of computerized emails (e.g. weblog put up notifications).
• SMTP integrations – connect with any SMTP supplier for e-mail sending.
• Analytics – monitor opens, clicks, geolocations, and extra.

Pricing

Mailster solely is available in a premium model, however it provides good long-term worth as a result of it’s bought by way of Envato’s CodeCanyon market.

You’ll pay $89, which is, admittedly, somewhat bit pricier than another plugins. Nevertheless, that will get you lifetime updates on a single website (and 6 months of assist), whereas most different WordPress e-mail advertising plugins will make you renew your license after the primary yr.

So in order for you a long-term resolution, Mailster is definitely very reasonably priced.

As a result of Mailster doesn’t embody its personal sending service, you’ll additionally must pay for a devoted e-mail sending service. Once more, you will discover free choices for low-volume sending and Amazon SES is fairly reasonably priced for greater volumes.

What’s Distinctive about Mailster?

Mailster’s greatest promoting level is its pricing. To your buy, you get lifetime updates, which makes it very cost-effective.

After all, you’ll have ongoing funds on your precise e-mail sending service, however that is very low cost should you use one thing like Amazon SES (particularly should you’re not sending a ton of emails).

For long-term high-volume/contact sending, this is without doubt one of the least expensive options that you simply’ll discover.

Because the identify suggests, Mailchimp for WordPress (MC4WP for brief) is a freemium WordPress plugin that helps you combine your WordPress website with the Mailchimp e-mail advertising service.

It’s a third-party plugin, however it’s the preferred WordPress Mailchimp plugin by far, with over two million lively installs at WordPress.

In contrast to the entire different plugins, although, it doesn’t allow you to ship emails instantly from WordPress. You’ll nonetheless ship emails from the Mailchimp dashboard.

Key Options

• Combine WordPress with Mailchimp – the plugin permits you to create opt-in kinds and sync your WordPress website with Mailchimp.
• Completely different type sorts – in-content kinds, notification bars, and extra.
• Different subscribe choices – let individuals subscribe after leaving feedback or creating accounts.
• Consumer sync – sync WordPress customers and profile data to Mailchimp.
• WooCommerce integration – ship WooCommerce information to Mailchimp, e.g. you possibly can monitor customers’ product purchases in Mailchimp or ship deserted cart emails.
• Experiences – view experiences to see which opt-in strategies generate probably the most signups.

Pricing

MC4WP has a restricted free model at WordPress.org that permits you to create a single opt-in type.

To entry extra superior options and assist for limitless kinds, the paid plans begin at $59 to be used on a single website and one yr of assist and updates.

After all, you’ll additionally want a Mailchimp account to learn from the plugin. Mailchimp does have a forever-free plan that permits you to ship as much as 10,000 emails per 30 days. After that, paid plans begin at $11 per 30 days relying in your contacts, sending numbers, and the options that you simply want.

What’s Distinctive about Mailchimp for WordPress?

The important thing promoting level of Mailchimp for WordPress is that it helps you extra deeply combine your WordPress website together with your Mailchimp lists.

Mailchimp doesn’t have its personal general-purpose WordPress plugin (although it does have a poorly rated WooCommerce integration plugin), so MC4WP is the best choice if you wish to join your WordPress website to Mailchimp.

If you wish to use Mailchimp for e-mail advertising, this one is a superb possibility. For those who don’t need to use Mailchimp or should you’d desire a 100% native WordPress resolution, this feature might be not the correct one on your wants.

Sendinblue is a SaaS e-mail advertising service. Nevertheless, it provides a devoted WordPress integration plugin that permits you to do a number of stuff with out leaving your WordPress dashboard, together with sending emails. This provides it extra of a local WordPress really feel than one thing like Mailchimp.

It additionally has a singular pricing mannequin that may make it a very good worth for sure use instances – extra on that later!

Key Options

• SaaS e-mail advertising service – additionally consists of different options like stay chat, a gross sales CRM, and so forth.
• Devoted WordPress plugin – the Sendinblue WordPress plugin permits you to carry out many key actions with out leaving your WordPress dashboard.
• Drag-and-drop builder – design emails utilizing a visible builder and premade templates.
• One-off or computerized emails – ship one-off broadcasts or arrange autoresponders or computerized emails.
• Marketing automation – Sendinblue’s plugin robotically provides its tagging system to WordPress to arrange extra complicated forms of advertising automation.
• Transactional emails – you may as well use Sendinblue’s service to ship your website’s transactional emails.
• Subscribe type builder – design your individual e-mail opt-in kinds.

Pricing

First off, Sendinblue has a forever-free plan that permits you to ship as much as 300 emails per day to limitless contacts. The WordPress plugin can also be free.

To take away the sending restrict and entry different options like A/B testing, paid plans begin at $25 per 30 days for limitless contacts and as much as 20,000 emails per 30 days.

Costs go up from there primarily based in your sending numbers – there aren’t any limits on contacts.

What’s Distinctive about Sendinblue?

Sendinblue’s pricing is without doubt one of the most unusual issues about it. Most different SaaS-like instruments invoice you primarily based on the variety of contacts that you’ve, slightly than the variety of emails that you simply ship. For instance, MailPoet and Mailchimp.

With Sendinblue, all plans assist limitless contacts. As an alternative, you’re billed primarily based on what number of emails you ship. You probably have a number of contacts that you simply e-mail occasionally, this might prevent cash.

Sendinblue’s different standout function when in comparison with SaaS instruments is that it has a really tight WordPress integration by way of the plugin. It positively has extra of a local WordPress really feel as a result of you possibly can entry so many key options with out leaving your WordPress dashboard.

Because the identify suggests, Publication Glue is a superb possibility should you primarily need to ship newsletters to subscribers, slightly than different forms of advertising emails.

For instance, should you’re a creator trying to join together with your viewers, Publication Glue is a superb possibility.

Personally, I sort of consider it as a local WordPress model of Substack. As an alternative of needing to all the time write your emails individually, you possibly can simply publish a weblog put up to your e-newsletter proper from the put up editor simply by checking a couple of bins.

Nevertheless, Publication Glue doesn’t embody its personal built-in sending/checklist administration options. As an alternative, you’ll must combine it with a third-party service equivalent to MailerLite, Mailchimp, SendGrid, and others.

Key Options

• Use the block editor – Publication Glue permits you to write newsletters utilizing the native WordPress block editor, together with providing you with some particular blocks.
• Publication templates – create customized templates utilizing the block editor or import premade templates.
• Ship weblog posts to subscribers – you possibly can robotically ship a weblog put up straight to subscribers, very similar to how Substack works. There’s no must work from separate interfaces.
• Combine with e-mail sending companies – whereas Publication Glue doesn’t embody its personal sending service, it does combine with fashionable suppliers.

Pricing

Whereas Publication Glue used to have a free model at WordPress.org (and nonetheless has the itemizing open), they’re not investing growth in supporting the free plans. So should you’re simply getting began now, you’ll need to go straight to one of many paid plans.

Paid plans begin at $99.

Keep in mind that Publication Glue doesn’t embody its personal sending service, so that you’ll additionally must pay for one of many supported e-mail sending/advertising companies. The most affordable possibility could be one thing like SendGrid or Mailjet.

What’s Distinctive about Publication Glue?

Probably the most distinctive factor about Publication Glue is the way you create your emails.

Once more, you’ll use the native WordPress editor so as to add e-mail content material, which is particularly nice for newsletters. You may also simply publish weblog posts straight to your e-newsletter, very similar to how Substack works.

In order for you a local WordPress model of Substack, that is the best choice that I’ve discovered.

What’s the Best WordPress Email Marketing Plugin?

Selecting the perfect WordPress e-mail advertising plugin actually will depend on your particular wants and finances.

The primary query you’ll need to ask your self is whether or not you’re comfortable with utilizing a SaaS e-mail advertising service or in order for you a real native WordPress plugin.

For those who just like the SaaS strategy, you’ll need to take a look at these companies:

• HubSpot – has a pleasant WordPress integration plugin that permits you to handle every part from WordPress. Additionally provides very superior CRM performance and different options equivalent to stay chat.
• Sendinblue – has a really good WordPress integration plugin that permits you to handle every part out of your WordPress dashboard. Additionally provides different options equivalent to stay chat and a sales-focused CRM.
• Mailchimp + MC4WP – you’ll must work from the Mailchimp dashboard, however MC4WP makes it straightforward to attach issues.

For those who’d desire the native WordPress plugin strategy, the subsequent query to ask is whether or not you are feeling comfy organising your individual SMTP service or should you’d slightly use a plugin with a built-in sending service.

For the built-in sending service strategy, MailPoet is the one possibility. It has a fairly beneficiant free plan, so it’s an ideal place for non-technical people to get began.

For those who’re comfortable with utilizing a third-party SMTP service (it’s not that complicated to do), you may as well think about these choices:

After which listed below are a couple of different conditions the place I’d advocate a particular plugin:

• WooCommerce shops – begin with MailPoet.
• Substack-like websites – begin with Publication Glue.
• Excessive-volume e-mail on a finances – pair one thing like Publication or Mailster with a service like Amazon SES. Mailster could be absolutely the least expensive over the long-term as a result of it provides you lifetime updates.

Ultimate Ideas

That wraps up our assortment of the perfect WordPress e-mail advertising plugins.

After all, in order for you your e-mail advertising efforts to achieve success, you’ll want subscribers. Whereas many of those plugins embody options to create opt-in kinds, you additionally would possibly need to think about a devoted list-building plugin for extra flexibility.

That can assist you with that, take a look at our collections of the perfect WordPress checklist constructing plugins and the perfect WordPress popup plugins. We even have some devoted opinions for fashionable checklist constructing plugins:

Do you continue to have any questions on selecting the perfect e-mail advertising plugin on your WordPress website? Tell us within the feedback!